A newbie question here as I'm running campaigns on PoF.
When would you start being concerned about banner blindness? Would you look at the age(days) of the campaign, impressions? If so how many?
Cheers.
Depends on demo size.
Thanks Smaxor.
So you're saying that theoretically the broader my targeting, the less my ads will burn out due to banner blindness?
Exactly!
The broader the demo the longer it takes for the creatives to burn out.
Actually -- I'll correct them.
it depends on "market aquired" --
large demo and large exposure is same like small demo and small exposure.
Yes, budget being equal, bigger the ocean, more you have to pee in it to notice a difference.
Ah I see. That helps clarify.
Thanks Besmir and testosterone!