this scares me... I stopped sending traffic.. but I am getting conversions.. (14)

Although I like it.. but it scares me.. I do not want to get in trouble...

Is it possible that it just converted a few days after I stopped traffic because they just opened the app or install it at a later date?

Here is an example:

DATE                           CLICKS        CONVERSIONS
06/10                          4641                 27
06/11                           533                 2
06/12                            25                 1
06/13                            0                  4
06/14                            0                  6
06/15                            0                  12

Can't speak for mobile, but absolutely normal for other traffic sources - some people (often quite a lot) just take some time to finally convert ... maybe they do some research on the app, wait until they have a wifi connection to download it etc.

App installs convert when the user opens the app, so you can have conversions happen days and sometimes weeks after that user had clicked on your ad/lander. Your trackers should update that conversion though with the correct click from the right day and other campaign data.

There is absolutely nothing to be scared about here.

Indeed I would instead be scared if you DIDN'T get any more conversions the second that you stopped sending any traffic, as THAT would be rather abnormal.

Normal.

This should point out to you that it's crucial you understand the conversion point for any offer you are running.

Is a conversion event triggered on initial form submission? On email confirmation (DOI). On completion of an ingame tutorial? On first open of an app after download? You should always know exactly what point qualifies as a conversion for any affiliate offer you run.

With app install campaigns, it's super important to work out the % of delayed conversions compared to your immediate conversions. This will stop you from making the mistake of pausing a profitable campaign.

Originally Posted by Mr Green

With app install campaigns, it's super important to work out the % of delayed conversions compared to your immediate conversions. This will stop you from making the mistake of pausing a profitable campaign.

I get scared when I'm getting no conversions! These are called latent conversions and need to be factored in when you're calculating your conversion rates, just as Mr Green says. I've had latent conversions before on my mobile marketing campaigns and it can be surprising how many you get this way.

So what process do you guys use to keep tabs on it? Ive been noticing this lately as well....

Im guessing just checking stats over a longer period, thats what i do...

It's sometimes hard to find out when something converts. Some Affiliate Managers tell you like "This is SOI even tho there is DOI written on the description." LOL

Originally Posted by karim0028

So what process do you guys use to keep tabs on it? Ive been noticing this lately as well....

Im guessing just checking stats over a longer period, thats what i do...

Originally Posted by cmdeal

It's actually a lot more complex than that. If you can track a conversion end-to-end, then there is much less of a problem, but otherwise, you will have to create a custom statistical model to infer and approximate the resulting conversion.

this is one of the reason why I am pausing a lot of my campaign...

it is getting hard to check the ROI...

even when you do monthly stats...

now that I am using Voluum... it is even harder... because they only count the conversion at the "DATE the CLICKID" was generated or traffic was sent...

so for example... on monday a clickid was generated and sent to affiliate network... then that traffic converts on Friday... that clickid gets a conversion from monday... and not on friday...

Originally Posted by superboi

this is one of the reason why I am pausing a lot of my campaign...

it is getting hard to check the ROI...

even when you do monthly stats...

now that I am using Voluum... it is even harder... because they only count the conversion at the "DATE the CLICKID" was generated or traffic was sent...

so for example... on monday a clickid was generated and sent to affiliate network... then that traffic converts on Friday... that clickid gets a conversion from monday... and not on friday...