How many campaigns should I be launching per day/week to become successful? (14)
How many campaigns should I be launching per day/week to become successful?
I'm about 2 months into my AM career - i've launched approx 5 campaigns, with varying degrees of success (read: failure) and i've learned buckets! but i want to move faster - fail my way to success so to speak, i dont feel like i'm going to get anywhere fast with my current rate of work.
i know it comes down to budget to a certain degree so lets say $100 a day budget for testing - and i want to get to $150 dollars a day profit inside of three months.
is it do-able?
if so, how many campaigns a day/week should i be launching to get to those numbers?
(i have the budget and i have the time)
thanks!
I don't think it is necessarily a question of number of campaigns per week.
You can lose a lot of money launching 100 campaigns a week, and you can earn a lot of money having launched just 1 campaign a year.
Perhaps it would be better if you first gave a summary of the campaigns you launched, the results you achieved, and what you have learned from them.
I am sure folks on the forum can give you much more helpful advice than just recommending an arbitrary number of new campaigns to launch ... something which may not even help solve your problem.
I think it has a lot to do with what kind of person you are. Some people like to prepare a lot (and might be overthinking), others just go wild and try as many things as possible (but might oversee things). However, please do it structured, so you can actually test cases.
I have set my goal to 2-3 a week. Pretty much, as many as you can reasonably afford and have time for.
How do you define a campaign?
Do you mean you will want to try out as much verticals as possible to find a good one?
Or are you trying different angles and structure those as separate campaigns?
The key is to test, test, test... and that involves several campaigns/angles.
In the beginning you will need to find out which angle is doing best for you, and then chose that angle and create campaigns that build upon it.. different images, different landers, different offers.
If you want to succeed faster, I think it is inevitably to test more (which means you will need more campaigns)..
Test ad placements, test angles, test traffic sources, offers, landers, images and so on goes a lot faster if you can do it quickly which menas you will need a lot of money and a lot of campaigns...
I don't advice you to do so, in the beginning it is important to learn the steps on a smaller scale.. and once you feel comfortable you can do the testing on a higher scale.
Just pick 1 source you enjoy, go to your aff manager (hoping his a good dude or chick haha) and get the best offers available keeping in mind revenue and epc on the network. Then just start launching angles for it, TEST TEST but have a defined test. You should be waking up to new stats every day, so instead of just launching campaign campaign campaign all over the place, launch many many tests for the same campaign with proven offers on good traffic sources, thats how you will become successful, master it early and you will be a king of AM in no time. Keep it up champ!
This is almost an imposible quesiton to answer. However I would say at least 3 per day :P
if by campaigns you means offers, then not much
but by actual campaigns, created on traffic source - you will have to launch a lot because you always want to be split testing 
thanks guys - makes perfect sense. i guess everyone is different.
just checked and its actually 23 campaigns which are different angles/targeting of a lot less number of offers.
i just want to make sure i'm going at the right speed. this is easy to do, easy not to do and i dont want to turn around 12 months down the line and be only a fraction of where i want to be because my effort was a fraction of where it should be!
We launch 1-2 campaigns a month. 1 single campaign can take many twists and turns, from:
sources - google, facebook, adult, mobile, etc.
ads
landing pages- content, design, engagment
tweaking bids for traffic
negotiating payout with merchants
And there's more I'm sure I'm forgetting. But needless to say there's a lot of time and energy to invest into getting a single campaign working and right.
What a great quote "you should be waking up to new data every day"
I guess there is no magic minimum number of campaigns you should launch.
However when I don't have a lot of stuff running or when I enter a new traffic source I try to do at least 2-3 a day.
Originally Posted by bbrock32
different angles
different placements but same banners and angles
different banners
different traffic sources
?
if you would launch 2 or 3 a day what would those 2 or 3 campaigns revolve around
I think that generally when people say a different 'campaign' they mean a different angle for some offer(s), or a completely different offer.
But obviously your budget, testing method and the budget that the advertiser has will have a large influence on the kind of data you try to collect.
A broad appeal offer with a 7-figure budget behind it might drive you to launch on new traffic sources, target different demographics, try different landers and angles, etc., and these could all fall within that one big campaign.
On the other hand, I might launch 30 campaigns on Facebook in one day that all target different audiences but for the same offer, and I would consider these all separate campaigns that I optimise independently.
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