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Mobile Click Costs And Other Questions (10)

06-14-2014 12:45 PM #1 adpro (Member)
Mobile Click Costs And Other Questions

Hi all fellow Stackers!

I'm now migrating all my operations to mobile, will let the already profitable campaigns run of course

So I've been dabbling on some mobile fronts for a couple weeks, and came up with a couple questions...

- What is a baseline click cost I should look out for? I know it varies depending on the country you're bidding on, but I've been seeing 0.05 minimum for click cost and 0.60-ish CPM. Is that the right price I should be paying?

- How many clicks I should run through one particular variable, IE operator or handset, before I cut it off as trash?

- Does anyone know how can I contact a rep on LeadBolt? The campaigns usually take like 3 days to be approved! Sometimes too they won't un-pause anymore. It's like a nightmare there!

Thanks a lot!

06-14-2014 01:28 PM #2 vp5005 (Member)

- What is a baseline click cost I should look out for? I know it varies depending on the country you're bidding on, but I've been seeing 0.05 minimum for click cost and 0.60-ish CPM. Is that the right price I should be paying?

>>>> Click costs will vary based on the country you are targeting, The way that I do it is start with a % of Offer Payout. For example, if your offer payout it is $ 2.50, I would start with a CPM bid of 15-20% of that to gather some data, and scale back from there to reach your target CPA

- How many clicks I should run through one particular variable, IE operator or handset, before I cut it off as trash?

>>>>> That will depend on your budget and comfort level, For me I like to see 25k impressions at least for carrier, and at least 5k impressions for each device, OS version, and site/app placements, before cutting anything.

06-14-2014 08:42 PM #3 adpro (Member)

thanks for the input vp5005. Thing is, as per your example, if offer payout is like 0.30, and minimum click bid is 0,05, things get a little on the expensive side! hehe

Same with a CPM of 0.50 min.

06-14-2014 08:51 PM #4 dwel999 (Member)

I wouldn't run a .30 payout offer on a traffic source that has min .05 cpc. 1 in 6 clicks need to convert to break even. Maybe once you have everything cut and ready to scale, still seems like it would be tough to make it worth it.

06-14-2014 09:19 PM #5 adpro (Member)

I see. Nice advice!

Will look for cheaper traffic sources, was focusing on decisive and leadbolt.

06-14-2014 09:37 PM #6 adpro (Member)

New question: How do you optimize for devices that are not listed on the traffic source? Example, neither Decisive or LeadBolt have the LG Optimus L3 on their device list, but I am getting good conversions from them.

06-15-2014 12:02 AM #7 vp5005 (Member)

Quote Originally Posted by adpro View Post
New question: How do you optimize for devices that are not listed on the traffic source? Example, neither Decisive or LeadBolt have the LG Optimus L3 on their device list, but I am getting good conversions from them.
Honestly, I dont think you should micro manage at that granular of a level, as you will see very little volume. As per optimization of mobile variables, if you treat it using more of an exclusionary filter, rather than as an inclusionary filter, you will be able maximize your impressions while getting rid of any non performing targets. Keep in mind 100% ROI of $ 10 ad spend will produce less profits then say 25% ROI of $ 100 Ad Spend. So you gotta be able to balance the two, but keep in mind to leave yourself room and not optimize beyond the point of diminishing returns.

06-15-2014 01:30 PM #8 adpro (Member)

Quote Originally Posted by vp5005 View Post
Honestly, I dont think you should micro manage at that granular of a level, as you will see very little volume. As per optimization of mobile variables, if you treat it using more of an exclusionary filter, rather than as an inclusionary filter, you will be able maximize your impressions while getting rid of any non performing targets. Keep in mind 100% ROI of $ 10 ad spend will produce less profits then say 25% ROI of $ 100 Ad Spend. So you gotta be able to balance the two, but keep in mind to leave yourself room and not optimize beyond the point of diminishing returns.
Hrmm I think I get what youre saying. Try to think more in the lines of what does the non converting targets have in common and cutting on a higher level, say, screen size for example?

I find cutting an entire ISP with conversions a bit too radical hehe.

I was thinking about that because that's what they teach us on the imobitrax tutorials haha

06-15-2014 07:21 PM #9 stackman (Administrator)

Ok so everything you asked hoenstly depends on different variables, such as the country you're targeting will VASTLY affect click price. CPCs in India will be WAY cheaper then CPCs in Italy.

As for amount of clocks before you cut variables... well that shouldnt be based on amount of clicks, but more on amount of $. Ideally you want to througohutly test our every variables thats will affect your campaign. The best way to do that is to run 5x the payout to each variable.. IN some cases that will cost you $100k... so it's not the cheapest method because there are so many variables.

Try to do atleast 1x the payout for smaller variables handsets.. and 2-5x the payout for larger variables like carriers and OS's

06-15-2014 08:59 PM #10 adpro (Member)

Got it stackman. Im figuring out little details now!

What I was trying to do was running, say $200 broad targeted then making another campaign with just the exact handsets that converted on the ISP's that converted.

I found it to be impossible because, for example, on Leadbolt you cant target a custom named handset. Only the ones they offer you, not many options to choose from...

I got stuck on that plus figuring out what was bad enough to consider as trash.

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