Hey guys,
quick survey here ... which CTR do your top newsfeed ads (in terms of ROI) usually have?
I saw multiple times in my account that the ads that the best ROI had actually quite low CTR, sometimes just above 1% with click prices arround 0.30$ on a million-people audience.
But it seems to be worth paying the high CPC for whatever reason.
Bidding CPC, broad audience and yes, data statistically significant.
Cheers
Steve
From
3 to 7%.