Choosing a country (8)
Hi, I am following the appetizer mobile guide. I got recommended an offer that is available in a TON of countries. Should I just select 1 country in Decisive or a bunch? How do I choose a country or countries?
Is it a bad idea to target multiple countries at once in the same campaign?
Yes, it is not usually a sensible strategy.
Stick to targeting countries individually, unless there is not much traffic at all and the countries are very similar and speak the same language.
If you did do this, be sure your tracking is up to scratch so that you can analyse performance for each country.
Zeno's right. It's better to target countries individually, and if you can, analyze each local region so you can get the most with each offer.
You could try a small test and move forward based on data.
Example.
Test 5 different countries. $40 each.
USA vs Germany vs Canada vs Italy vs France (made up examples)
Direct link and see which one generates the most revenue.
Canada breaks even, so now you focus on Canada.
Thanks for the replies! Now my question is how to choose a country when an offer allows many, specifically for mobile? From reading these forums, the recommendation is to stay away from US, but aside from this, what considerations affect your decision?
Originally Posted by gotepc
a) Ask AM's for country recommendations
b) Test 5 countries
c) see which one performs the best
d) Optimize and focus on that country
e) Profit
f) Take what you learned from the original country and scale to others
Definitely test in multiple countries, but not all grouped into the same campaign. Make sure you can separate the data out.
However, country choice is vital, and different people find they can convert different things in different countries. Test (Dr Ngo's suggestion is really good) and see!
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