6 hours 2 ad sets 6 ads 3 copies 1 impression (20)
I have never had this happen before. The recomneded cpc is 14 cents i bid 35. Should I delete the campaign and start over, up the bids to 50 cents and wait or just leave things as is? They are right hand side ads for a pickup product with a green WOT if that matters.
What country? $0.35 is quite a low bid if you're dealing with tier 1 countries and not a cheap demo.
Just up the bids.
Us uk canada. 11 million people. The suggested bid was 7 - 14 cents. I thought that was extremely low.
I was just worried because it's a dating product. I'll up it to 50 cents & see what happens. I have never almost tripled max bid & NOT got impressions.
Thx.
Even 50 cents sounds low to my ears...
These recommended bids just don't really carry that much weight. They are based on factors other than what other people are actually bidding as far as I know, like your typical spend, ad performance, etc
I've spoken with Facebook reps who have literally recommended bidding 5x the max bid. I would bid extremely high with a low budget to get some impressions and data and then once you have the impressions experiment with bringing your bids down to find that sweet spot where you have cheap clicks but still get the reach you need.
Ok I'll put it to 75 cents and see if that helps. I always thought the recommended bids was a legit benchmark. Good to know they are not.
I figured the cpc would be 60 - 80 cents so I thought when i saw 14 I did something wrong so I redid everything from scratch & same result.
Good looking out.
Make multiple low budget duped camps and crank those bids up. Don't be scared to cross the $1 threshold. Just keep an eye on em as you may see a surge in volume, but the budgets will be low so if they cap out you can just tweak the bids down near the "avg price" and increase the daily budget amount. If your ads are good-CTR worthy, you'll be fine. Zeno's FB guide has some great tips for bidding habits.
Originally Posted by gamble
Originally Posted by fightingfffreedom
Originally Posted by gamble
One thing i notice is they hate duplicate ads. They keep shutting them off automatically.
Camp 1 > Ad 1 > Ad1, Ad 2 (dupe), Ad 3 (dupe). It sets ad 2 and ad 3 to inactive once they are approved. Never had this happen before. I will play around with those ideas also. Thx
Hmm that's weird about the inactive ads thing. It only does that for me if the original camps have inactive ads when I dupe it. With power editor though, nothing surprises me. They've been tweaking features lately too, so we're the lab rats for the feature testing it seems.
I have it up to 2 dollars a click and I have only 146 impressions. Any ideas what could cause something like that? Should I just go to 5 dollars a click?
Wow that inactive ads thing is interesting! I wonder if you could be previewing changes FB are rolling out? If they do auto-pause duplicate ads that will be a heavy blow to CPC ad testing.
Don't bid $5 a click. Just switch to oCPM and set your oCPM bid to $5, then bump it $2 every few hours if you are not getting impressions. The impressions will burst once you get to the competitive CPM for the demo. Use a budget of equal to the oCPM bid as you raise it - this will minimise your risk from a burst of traffic.
Originally Posted by zeno
What do you mean by "Use a budget of equal to the oCPM bid as you raise it. "
Let's say the campaign's budget it 100 split between 10 adsets each with 3 ads (original + dupes). What should I set the bid at? 5 and then raise it 2 per hour? Just want to make sure i understand.
Also can I do this without a tracking pixel? This is a clickbank product so I dont really have a way to get a fb pixel on the the advertisers lander I do not think.
Finally as for the dupe being shut off issue. If it provies more info I am making the campaigns in power editor and I make one, copy it twice, and send all 3 for approval. They are all approved but only one is active.
For the 3 where only one is active, can you confirm each ad set is active and not scheduled - and can you manually activate the ads - or does it not let you and/or just say they aren't being delivered? Seems weird.
As for your pixel, just select one but don't use it - it won't be the end of the world but FB will have a harder time optimising your audience based on conversions.
As for the budget... I may be getting mixed up here but FB requires a minimum ad set budget relative to your oCPM bid, but it might not enforce this through the power editor. What I mean is, if you bid $10 CPM, it wants a minimum $10 budget. I have to comply with this through a PMD but maybe in the power editor you don't. If it lets you change the oCPM bid to $7 without changing the budget, disregard this comment.
Originally Posted by zeno
Let me ask you with this. When people duplicate the ads are they doing it pre 1st ad approval or post? Meaning when I make my ads in the power editor, I then copy the pre-approved one and send all 3 for approval. Or should I create the first one in power editor, wait till it is approved and then duplicate it twice? I paused the whole campaign cause 260 impressions in 48 hours with 16 million people as the size is ridiculious.
Today I will relaunch. This time with 5 campaigns 20 dollars each and the oCPM set to 2 dollars. I have a feeling this will eat the entire budget super quickly but at least I'll get impressions. Would rather have made the CPC work though.
I think it has to do with my audiencecs being overly broad. It always cuts it to 11.9 million even though there are more people and with a 2 test campaigns (2 test campaigns, 1 ad set each and 3 ads in each with the ocpm set to 2 dollars for a click and the maximum per action at 2 dollars with 15 dollars per ad set) it tells me:
$11.60 is the potential amount of your budget that will be spent today. Because your ad set won't run for the entire day then only a portion of your budget is spent. Learn more.
you are telling me with 11.9 million single males between the ages of 17-40 in 3 countries with a ocpm of 2 dollars you wont be able to spend the whole 15 from 855 am on? Something is wrong. I am guessing the audience is too big and facebook hates it.
I think you're over-thinking things.
The reason it says your potential amount is $11.60 is because you didn't start the campaign at midnight. Facebook now tries to pace delivery throughout the day, so if you started at midday it would try to spend $7.50. Otherwise advertisers could start campaigns with a $500 budget and get pissed when FB tries to spend all of that in 30 minutes due to the time at which they clicked "go". This is kinda exactly what it says in the message...
You started at 9 AM. That's ~35% into the day, so your budget is reduced by that amount.
I'm not sure what you mean by "it always cuts it to 11.9 million" but remember audience sizes are estimates... they can fluctuate between planner and live campaign and sometimes between campaigns - FB isn't perfect.
In any case, I would advise NOT targeting multiple countries as the CPM bids will be different.
As for ad duplicates, just make them at the same time so they enter the delivery queue at a similar time. Why they may be going inactive I don't know... perhaps it's your bid, perhaps FB has issues with planning delivery on such a low budget to such a massive audience. Try reducing it or upping your budget.
Finally, I'm not sure if your bids are causing the issue - $2 CPM should be enough for RHS by a long way. In the power editor just select default bids if still available.
Offer. It was get your ex back ebook. I guess that falls under dating. The next offer worked ok.
Btw everything was approved & never retroactively disapproved just given no impressions & set to a pause state every few hours.
Thanks as usual for the help.
Oh... yes it's probably that your campaign was sand-boxed, and probably on the verge of disapproval. It would be smart to delete those ads pronto.
Home > Paid Traffic Sources > Facebook & Instagram