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Seriously wtf-ing, voluum, Traffic junky (5)

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This is the first time I start a thread to ask a question, which is seriously against my nature. I am the type of guy that looks around a bit here and there and eventually figures shit out.
But right now I am seriously wtf-ing! I can't seem to find the awnser to my problem anywhere on the net. Might as well have my subscription pay itself off.

Ok so I am trying to setup a campaign in Voluum in the following way:

1 traffic source (Traffic Junky) rotating 2 landers and 1 direct link, that in turn rotate 4 offers.

(Question 1) First of all, unlike decisive for example, Tj does not provide us with a postback url, so out of pure frustration I have decided to not even think about this, and setup Traffic junky in Voluum as a plain traffic source without any whistles and bells. See screenshot number 1:


If any of you guys know how to set this up properly in voluum, please let me know. But I think these parameters are not super crucial to be able to track my stuff correctly. Correct me if I'm wrong.

Now lets take a look at screenshot number 2


First thing I noticed, It's not possible to have landers and direct linked in the same path.
So I created 2 seperate paths, 1 for the 2 landers and 4 offers, and 1 for the direct link and 4 offers.
I have set the path weight to 66 and 34 respectively. (so the direct link path will be chosen 1 time out of 3 and the path with 2 landers will be chosen 2 times out of 3)
(question 2) Is this the way you guys do this too? Or is there a way to rotate landers and direct linked in the same path?

Next up, is the campaign url generated by voluum after I save the setup as seen in screenshot number 2.

My problem with this url is,... I can't hyperlink the url to my Call to action buttons on the landing pages!
What do I mean by this...

The url generated, rotates the landing pages, and not the offers.
If I were to use the generated url as the hyperlink for my CTA's in the landing pages, then in 2/3 of the times the visitors would be sent right back to the begining of my landing pages after clicking on the CTA on said landing page (1/3 of the times would be direct linked and would rotate the 4 offers).
(question 3) Is there a way to generate a different url that rotates the 4 offers aswell (which I can then use and hyperlink with my CTA's instead) or do I have to create the same landing page with a different CTA hyperlink for every one of the 4 offers?
And if the second option is the case, then how in the world would I be able to track wich offer generated a conversion with which landing page.
To summarize question 3: Which url do I use to rotate offers on my landing page itself, that allows conversions down the line to be tracked by voluum?

My head is spinning a bit right now as I am confusing myself by typing this out, and I am certain I might have confused a couple of you guys too, as to what exactly I am asking. So I might review this post and edit it in an couple of hours. In the meantime I hope someone can decrypt my message and clear things up.

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So I did some reviewing of my above post and I want to clear up question 3 ( as this is the main reason why I am "seriously wtf-ing" )

Why the hell is it possible to set up a path in Voluum where you can add multiple landers, and multiple offers, when in the end Voluum only provides you with a campaign url that rotates the landers and not the offers?
The way I see it, it should provide us with 2 urls. 1 url that you can paste in your traffic source (the one that rotates the landers) and 1 url that can be hyperlinked to the CTA's in our landing pages (that rotates the offers).
I might just be looking at it the wrong way, and there probably is a good reason why it is possible to add landers and offers in the same path, but I am not seeing it right now.

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Hey,

The campaign URL that has been generated is only an initial tracking URL - users should only go to it once.

On landers, the URL for all CTAs should be hxxp://abcde.trackvoluum.com/click.

This link is available in options > settings and is global - no unique links are needed on landers, which is ideal as it means any lander can be used for any campaign. Your link will be http://hftnj.trackvoluum.com/click

As for your specific questions:

1. Yep unfortunately you need to add tracking IDs manually for all banners. I would but for custom variable 1, something like 'ad' and then replace this in the campaign URL it generates, e.g. US_X_ban1.

2. Your setups is fine - DL and LPs can't be in the same path and that setup looks perfect! In fact it is sensible that you can't mix the two. Consider if some offers did OK DL'd and others bombed, but the same offers did differently if through LPs. Since you haven't mixed the paths, you can optimise independently.

3. Already answered!

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Thanks zeno, that cleared things up,... ALOT!!! I can finally get back to focusing on testing.

For all the people that stumble upon this thread using the search option on this forum, I have added a screenshot of how to set up what Zeno explains above in point 1.
I had to re-read it a couple of times to figure out how to get that to work.


So when setting up your traffic source in Voluum, you add whatever name you want to use in the custom variables (I called mine banner).
And then when you setup a new campaign in Voluum using that traffic source, voluum generates a campaign url that looks something like this:

http://xxx.trackvoluum.com/xxxx-xxxx-xxx-8xxx2-09xxx7x9?banner={banner}


Now copy and paste the url in your traffic source and change what is in between the brackets to the name of the banner you are using.
Do this for every banner you want to use and you can then track the conversions per banner in voluum (under report>variables).
for example:

The first banner is called: banner1angle2
You would then have to use the following link in your traffic source when uploading that banner: http://xxx.trackvoluum.com/xxxx-xxxx-xxx-8xxx2-09xxx7x9?banner={banner1angle2}

The second banner is called banner2angle5
You would then have to use the following link in your traffic source when uploading that banner: http://xxx.trackvoluum.com/xxxx-xxxx-xxx-8xxx2-09xxx7x9?banner={banner2angle5}

Do this for every creative you upload to track them seperatly.

The only thing that is not really clear to me right now is if you can view the clickflow in any way to see which "banner-lander-offer" combo got a conversion.
I will play around with voluum a bit more, and update when I figure it out.

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Hey, one minor point - remove the curly brackets.

The reason we put those in as based on the form of tokens the traffic source uses. So, if some traffic source had {{banner}} as a macro/token/dynamic variable we would put that in Voluum under placeholder. For other traffic sources you might have placeholders like {{{placement}}}, or %%ad_id%%, etc.

This way the campaign URL Voluum generates is ready-to-go with whatever tokens in it appropriate to the specific traffic source.

So, if no tokens are available, I would have placeholders like REPLACE

At the moment you can see click flow but not for custom variable like banner - this is something Voluum are working on but have not yet released.

You could however select group by lander, then offer and select tree rather than table view.

As an interim measure, you can change your affiliate link so that it includes the lander id token (Voluum has convenient buttons for these). So, you could pass {var1} (banner) as subid1 in your affiliate link and lander id as subid2, offer id as subid3 and clickid as subid4.

You could then export your network stats and use a pivot table in excel to look at the banner > lander > offer drilldown.

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