Hi guys.. anyone know how this CPA goal thingy works in Decisive when they ask us to select it in the ad dashboard? Thanks in advance for all answers and replies.
CPA means Cost per Action. As in how much money it costs you to get a single customer to convert (total money spent divided by total conversions). On Decisive, it is used with smart bidding. Smart bidding basically moves automatically your bidding considering your CTR and CPM in each targeting combination to match the CPA goal you set -you have to use the postback url on decisive so it can tell how many conversions you are getting. So in theory, if you set a CPA goal less than your payout, and enough volume and conversions, you should have a nice profitable campaign.
thanks ricmed for learing this for me buddy! Cheers!