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Local Lead Gen for small biz (8)

06-09-2014 04:19 AM #1 onlinetrafficpartners (Member)
Local Lead Gen for small biz

I am looking to do some local lead generation for small business.
Need advice on which traffic sources.

Example: Attorney looking for new clients?

What is the best traffic sources to try and test to make their phone ring?

Also, if using traffic source like google adwords...what tracking software can you use to determine which keywords convert?

06-09-2014 04:41 AM #2 zeno (Administrator)

Well, for the Attorney example LinkedIn is an obvious suggestion, but otherwise I would suggest Google Adwords and Facebook. I'm no Adwords expert, but Facebook has a very high market penetration and the demographic targeting can let you drilldown to very specific kinds of people.

06-09-2014 04:49 AM #3 onlinetrafficpartners (Member)

For Facebook, do you suggest A. direct link to the website?
or
B. build a fan page and sending traffic there?

06-09-2014 06:37 AM #4 zeno (Administrator)

What specifically do you mean by sending traffic to a fan page?

You can make a page then use various post advertisement types, which does not require any fan base, and I would advise doing this.

However, don't waste your time trying to build the page audience (i.e. number of likes) or sending people to page tabs.

Stick to direct ads that accomplish your lead generation goal in the simplest manner, and in a way that can be tracked easily.

06-09-2014 12:39 PM #5 caurmen (Administrator)

You might want to check ViperChill's latest thing out - http://stmforum.com/forum/showthread...K-m-case-study . It's SEO, but focused on local biz lead gen.

This post a while ago is also likely to be of use - http://stmforum.com/forum/showthread...l=1#post147025

06-09-2014 05:09 PM #6 ringpartner (Member)

Quote Originally Posted by onlinetrafficpartners View Post
I am looking to do some local lead generation for small business.
Need advice on which traffic sources.

Example: Attorney looking for new clients?

What is the best traffic sources to try and test to make their phone ring?

Also, if using traffic source like google adwords...what tracking software can you use to determine which keywords convert?
Adwords is likely your best source, although FB could do well. We have several publishers doing well with legal campaigns on Adwords though. Use call extensions!

Depending on your coverage, you could also sign up as an advertiser on a pay per call network and purchase calls in your target region.

06-10-2014 05:48 AM #7 onlinetrafficpartners (Member)

Going to dig deeper with google adwords. Appreciate the feedback.

Anyone has a guide on google adwords with "Call Extensions!"

06-10-2014 02:43 PM #8 ringpartner (Member)

I don't have a guide, but I talk about this in one of our recent "Getting Started" webinars.

http://youtu.be/3DthYlFWUgE?t=28m27s

Let me know if you have any questions!

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