Image Psychology: Relatedness to Ad Text vs CTR (7)
I'm planning on doing a biz op for nurses on Facebook. The basic appeal runs along the lines of "be your own boss, work on your terms, cut out the middleman and earn higher pay" etc.
Of course I'll add cutesy angles as well, but I hear the most important thing for CTR is actually the image itself. In an old post by Stackman, he mentioned that bizarre WTF? type images do the best to get high CTR.
The problem I'm sensing is that they may also reduce credibility for a biz op type of offer.
So with that in mind, I wanted to post a few WTF kind of images to see if you guys thought they struck a good balance between bizarre/"have to click this" vs relatedness to the ad text and message.
PS: These all have basic editing in Adobe Lightroom
1)) Crazy girl, maybe she's a nurse, or maybe a patient? 
2)) Choked. This image would have to be paired to some sort of appeal about taking control, fighting the man, etc. 
3)) Career Transition. This one is the most standard image that conveys the appeal am trying to make. If I weren't going for bizarre, this would be the type of image I'd naturally gravitate to: 
4)) Celebrity nurse: 
5)) Old 1950s era photo (I'd take out the text before I use this one): 
Any feedback you have would help me nail the images, thank you!
Haha interesting set of images!
1 and 2 could do alright.
I think 3, 4, and 5 would struggle.
I'll tell you a little secret...
Woman love baby photos.
Want to take it to the WTF level. Find the smallest or largest babies.
If the baby photos don't beat your images CTR wise, I'll be very surprised.
#2, I approve
I like #2 the best. It's bizzare enough to be interesting but it sticks to the message.
Let us know which one won!
Babies bro, get some babies. Women also love pics of women with big tits, cause they like to compare with themselves. Proven through split testing (the sole source of truth in this business)
Originally Posted by afilia320
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