I'm running a teespring campaign on Facebook.
I followed the basic steps on how to set up conversion tracking.
When I click the conversion tracking button on Facebook the conversions are there. But they don't show up in my reports.
Why?
This makes me sad.
Make sure you enable the right columns - i.e. that corresponding to the type of pixel you made. Just enable all of them and wade through to find them.
I double checked that too.
This is what I'm seeing.



Is it possible that the conversions weren't tracked in the report if people shared my news feed desktop ad and bought through there?
^^This.
If you got sales from shares then Facebook won't track them. So try to use Teespring analytics mixed with FB conversion tracking.
Perhaps when posts are shared the internal FB URL changes, so that the post clicks aren't charged for, and this disconnects the clicker from the pixel associated with the campaign.
Use a tracking system, pass click IDs > use Teespring analytics?