Scalling TJ (18)
Hi,
I've been running 3 campaigns on TJ with 3 Placements so far, 1 GEO. Each of my campaign Freq cap is set at 2-3/24. Each have about 2-4 Banners that are breaking even or doing ok, CTR are about .1%-.2%. I've been optimizing the campaign and getting an overall 3-4% CVR (Banner > LP). But, I want to scale it even more.
Do I continue to bid high or will that burn out my campaign?
Do I bid low and keep it there?
Do I need more banners?
Do I jump on to another GEO?
Currently I'm spending about $100-150 per day, do I need to increase my spending?
I think the problem with TJ is... this post.
Sounds like you're doing everything right, admittedly with a lowish CTR. But you're still only breaking even or thereabouts.
It's the type of traffic source where you can get to $200/$300 profit per day pretty easily by focusing a lot of time on the optimisation process and keeping things fresh -- and especially if you have an offer that's hot off the press.
But beyond that?
TJ is difficult.
I've spoken to a ton of adult marketers pushing a lot of volume elsewhere, but the majority tell me they find the TJ ceiling very difficult to crack.
That has certainly been my experience in the last year or so.
Just looking at your metrics, the CTR is pretty low (unless it's a footer placement). But 4% overall CVR is generally a sign of a well oiled campaign.
My advice would be to take what you've learnt and export it to a traffic source which is easier to scale, or to attack a geo which hasn't had its prices driven up. Or to try the footers if this is NTVs.
What traffic source would you recomand Finch ?
Originally Posted by blackemil
TJ is a network with mostly tube sites. Big big competition.
I am sorry guys - but I disagree.
To tell someone something is bad just because it is hard to crack isn't best advice.
TJ rocks.
Because it is biggest network that works.
See my other post about Traffic Factory -- that's huge network, but unfortunately, I don't trust their metrics. And then it becomes fucked up.
If TJ is competitive, it only means you need to be better.
And unless your conversion value is $10 or less - then $150 budget is too low.
Most people fail by not understanding statistical spikes before the significance is reached.
I strongly suggest you, if you are breaking even at TJ - don't close it. Don't close any big potential network where you manage to break even.
And yes, use all the profits to test new banners. New banners tests cost - people don't realize that. You pay for the missed profits. So use it
strategically.
By all means give it another go.
one more thing... with 150$ a day spend -- I don't think you should ever worry about burning your banners.
Not an expert -- but plenty of fish out there which you can't reach with 150 a day. So focus on good stuff and
face problems when they appear.
Originally Posted by blackemil
If I could give one piece of advice though:
Look beyond banner placements -- especially those that everybody else already has creatives for.
Originally Posted by distrakt
TJ is competitive because of the good quality. (inb4 someone come saying PornHub is not the only tube with quality, we know it!)
Factorization is your best friend in this business (decompose every factor into smaller pieces, optimize or master each one, test them all). This is even more true with traffic sources.
You can focus on one placement, instead of 3, even more so because your budget is very limited. Data cost $$$ and each of these factors will add up to the total cost.
I keep seeing lot of people just focus on placements and banners, they even have the exact same settings for every camp and they don't decompose the traffic source and eat it up, why not take advantage of every weapon the traffic source has available?. There is not "best" traffic source, the best one is the one you master.
All of this have been said hundreds of times in this forum, in different ways.
Start reading all the case studies and follow-alongs in your niche, open up notepad, start writing down every tip given. You might find some gems.
And don't just do what you are told to, try your own thing 
I agree with everyone saying that TJ is a very good traffic source.
It's very high quality for dating especially and they have a nice interface.
However if you ask me, is TJ the best adult network for a newbie, I would say no.
You will be competing with advertisers directly and people with much larger budgets and more experience.
I manage to make profits on TJ but just on certain placements. I am at 200 % roi but i plan to expand on more placements. Took me like 3 months to get TJ to work. But now i am glad that i didn't gave up.I must also thank you finch , because of your premium posts i had my start into adult .
Originally Posted by blackemil
Interested? Hit me up.
Originally Posted by testosterone
Originally Posted by testosterone
Now it should be clean...
Or so do I think...
let me know.
Pm-ed you 
Replied with what I believe will be - the fastest way for you to get to big money without changing much to your approach. Good luck brother.
Hi the STM brotherhood.
a couple of weeks ago we launched a new spot on Pornhub: the in-video 300x250.
You know how hard it is to compare a spot to another in terms of CTR since it depends highly on the campaign, banner, etc...
However, what I can say is that it's still not a very expensive spot and the OVERALL CTR since June 1st is close to twice the CTR of the second best spot.
Just saying
Home > Paid Traffic Sources > Adult Traffic (NSFW)