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Pinterest Takes on Google and Facebook With Self-Service Ads (10)

06-07-2014 12:07 PM #1 _mcr_ (Moderator)
Pinterest Takes on Google and Facebook With Self-Service Ads

http://blogs.wsj.com/digits/2014/06/...f-service-ads/

who's pinning those skin rebillz

06-07-2014 06:32 PM #2 eidolon (Member)

This is really fascinating.

I think it has a ton of potential.

I really need to get the ball rolling on getting my first paid campaign going
so I can say "I'm in it to pin it"

And a thousand other really lame puns.

I can see this doing really well for a lot of niches.

06-07-2014 06:46 PM #3 stackman (Administrator)

BOLD move sharing this!

It's going to be a hay day if they open it fully, I'm literally gearing up.

06-07-2014 07:18 PM #4 mohit_tyagi (Member)

I read some interesting facts on Pinterest marketing so sharing it

81% of U.S. women online trust Pinterest as a source for information and advice
Pinterest tops Facebook in driving ecommerce
Pinterest users spend more than 2x as Facebook users. Average order value when a user follows through on a purchase from a product seen on Pinterest is $179.36
Pinterest Rules The iPad
The all-time most popular Pinboard categories are Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%), and Food (10.5%)

06-07-2014 07:23 PM #5 stackman (Administrator)

Quote Originally Posted by mohit_tyagi View Post
I read some interesting facts on Pinterest marketing so sharing it

81% of U.S. women online trust Pinterest as a source for information and advice
Pinterest tops Facebook in driving ecommerce
Pinterest users spend more than 2x as Facebook users. Average order value when a user follows through on a purchase from a product seen on Pinterest is $179.36
Pinterest Rules The iPad
The all-time most popular Pinboard categories are Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%), and Food (10.5%)
Thanks for this!

I'm pretty pumped, overall. If they open this with relaxed rules, this could be very big.

06-07-2014 07:25 PM #6 iAmAttila (Veteran Member)

Sweet time to sell diet to chicks on pinterest

06-07-2014 07:33 PM #7 cmdeal (Veteran Member)

Quote Originally Posted by iamattila View Post
Sweet time to sell diet to chicks on pinterest
I was director of a company that hired Ben Silverman out of university---several years before he co-founded Pinterest, and later, I did some work for one of the VC firms that backed Pinterest.

One think I can probably say with certainty is that--as long as they are an independent company--Pinterest will be even more strict on the types of advertising allowed on their platform than even Google or Facebook. They take and respect their user base and demographic very seriously ... and rightly so.

06-07-2014 07:34 PM #8 iAmAttila (Veteran Member)

Quote Originally Posted by cmdeal View Post
I was director of a company that hired Ben Silverman out of university---several years before he co-founded Pinterest, and later, I did some work for one of the VC firms that backed Pinterest.

One think I can probably say with certainty is that--as long as they are an independent company--Pinterest will be even more strict on the types of advertising allowed on their platform than even Google or Facebook. They take and respect their user base and demographic very seriously ... and rightly so.
Hah well.. how about sex and chocolates then?

06-08-2014 02:42 AM #9 _mcr_ (Moderator)

Quote Originally Posted by stackman View Post
BOLD move sharing this!

It's going to be a hay day if they open it fully, I'm literally gearing up.


stackman gonna stackman

Would you simply scale current campaigns to Pinterest, or come up with new ones specific to it? Skin/diet/dating all day?

06-08-2014 04:42 AM #10 iAmAttila (Veteran Member)

Golden TIP: This is perfect opportunity to build a mailing list where you give away a free eBook as a lead magnet since majority of their demo is interested in food.

Then once you have their emails you can sell them:

-recipe books,
-cookware, utencils, pots&pans, table settings, decorations,flowers,vases via ShareASale
-special cooking school get-a-ways ( i know many rich do cooking tourism where they travel the world to go to authentic cooking classes in the geo they wanna learn, ie italy->italian)

and many more - these are just a few things that come to my mind this instant...

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