What do you guys think about these stats? 1030 clicks 1 conversion (5)
What do you guys think about these stats? 1030 clicks 1 conversion
This is banner stats and camp stats
the payout is $0.20
the camp has been running 2days... adspend $31.50 earnings $0.20
I followed caurmens APPetizer and cookbook 1&2...
I also followed this closely:
Until your campaigns have spent $14 each, do not make any changes aside from the following:
If, after 5,000 impressions, one banner is showing no conversions and a CTR of less than half of the top 3 banners’ average, cut that banner.
If a placement has spent more than 3x the payout of the offer and is taking more than 50% of total impressions, kill that placement.
If a placement is running extremely high CPCs (more than 3x the average) and has spent more than 2x the payout, kill it unless it’s profitable.
but with this data.. (1conversion).. it is hardly easy to find out anything... but thinking the offer doesn't convert anymore..
plus my 1conversion was not tracked because I posted a wrong postbackURL but I think that was fixed...
I am running on 2 countries... so 4 camps per country... total of 8 camps... and 8 banners per camp... and 1 offer.. started with a lander in day1... but switched to direct linking before day1 ends... I just wanted to send all clicks into the offer landing page to see if they convert...
this offer has 200 million downloads... so I am guessing this is the reason?
banner stats: (is the banner CTR okay?)
and this is the camp stat:
That's a tonne of clicks from which to get only one conversion...
Banner CTR seems fine. Do you mention the app in the banner?
It could be that the offer is saturated but I doubt that would give this kind of conversion rate.
I posit:
a) the offer is a dud
b) there is an issue with tracking somewhere = conversions not registering
c) there is something else wrong out in cyberspace
Talk to your AM and get feedback and otherwise move on from the offer. It happens and it's best not to decrease productivity by dwelling on it.
Hmm, yeah, that's not a great sign.
Given just how low the payout is, I'd recommend pausing traffic on all campaigns that have spent over 7 dollars. Leave everything else running, just in case, but pause those things at 7 dollars too.
It's possible it only converts well with one particular wifi/app/site/carrier/country combo, so worth checking for that, but on the campaigns that have semi-decent spend already I don't think you'll lose by assuming the offer won't convert there.
Thanks a lot guys...
I actually have been in contact with my AM... and she said the offer is one of their top3 mobile app-ins...
and today... the offer requested to stop the specific country... (I think this is because they already got a lot of install from this country?)... I was also promoting on this country...
I did what Caurmen said in the cookbook... to ask my AM about specific targeting... and I got the country/ISP/mobile model... and I started with those... so basically in other guys this offer is performing well... because the offer requested to stop traffic from the specific country...
I thought I got the good stuff... coz I got a specific targeting from my AM.. and I got the country and mobile model... The only difference is my banner... but it looks like the banner got good CTR as well... might be my adcopy?
@zeno
I did not mention the app name in the banner...
@caurmen
there's a lot of junk traffic in targeting: "SITE" (I just can't mention what site)... I saw what mrgreen said about having "sitewide/publisher blacklisting" and I agree with him...
because if I blacklist a wifi/site or mobile/site (SITE)... in one camp... this certain sites... starts appearing/eating impressions in my other camps... so I have to blacklist it again in that camp...
I believe I got around 75% clicks/impressions from wifi/site and mobile/site... their CPC is very low though.. $0.01? but probably because they don't convert..
Well, if you targeted a specific model/country that has been doing well (according to AM), chances are it was quite a competitive pool already, and if your banners didn't have the app name, there's a chance people have already clicked on ads for the app before.
Still, there could be many factors contributing to this outcome.
Home > Questions and Answers > General Questions