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The truth = its all in the traffic source & you need an edge (20)

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I am not widely successful like few members here, but I had my x,xxx$ profit months wich did sustain my lifestyle.

First, its all about the traffic source. Its a double pain, since you need something cheap, and with quality. Actually you also need quantity if you want to be able to scale.

My first good profits came from a adult website with their own self serving ad system, wich didnt have so much competition. Now its pretty much overloaded. So the quality is still here but the bids have tripled.

The second way to get in profit, that I found, is to be on edge.

What I mean by that?
You have to find tricks or even "hacks" to the traffic network.
For example I found a way to pay RON prices for premium sites in one traffic network.
(edit: added screenshot)



Or an other concrete example, in exoclick, target specific domains, that are not advertised at all in the market place. Use a specific banner size that is almost only used by the website you want to pin point.

Here for example in screenshot is some small NL traffic that I just started yesterday on exoclick.


I'm not gonna lie, right now I am still in need of traffic. I know what offers convert, ads and LPs. But it's all in the traffic source.
If you are running a generic dating offer on youporn, I just dont believe its possible to succeed.

Looking for feedback from the pros.

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Ahh, that website which refuses to implement bulk editing so it crashes the browser every time you load your creatives?

It's a good traffic source. Shame the interface sucks the most stupendous amount of arsehole.

In any case, you're right.

It's all in 1) the traffic source, and 2) the offer.

Everything else is secondary.

There are platforms that are 'borderline', where coming up with a great angle can still pay off. But mostly you need to break the mould and try things/sources that are less obvious.

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At least they never betrayed their customers like Traffic Factory...

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AM now days is all about having an edge.

It might be an exclusive offer, exclusive payout , exclusive traffic , new angle.

If you have no edge it will be very hard to compete with all the other affs out there.

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Exclusive traffic through direct placements?

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Yes, anything that gives you a special advantage is an edge.

This edge can be based on skills, assets, relationships, or even relative opportunity costs.

Generally speaking, as any market gets more and more efficient, excess profits get competed away more and more quickly. So if you cannot find and sustain some sort of edge, those players that can will have a significant advantage against you.

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Indeed.

I wanted confirmation for this.
It's also a warning to new affiliates. If you have a nice offer, a nice landing page and you select a nice ad spot somewhere, and think you gonna grow rich.... its not gonna happen. Everything is beautiful, but you dont have an edge.

I feel what happened with POF is now happening with Adult basically.

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Of course...

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+ adult networks stealing your shit all the time

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Thats why i'm leaving Adult for Mobile. Even if im still in profit. But its too much work for not enough ROI and scaling possible.

PS: Finch developed on the same idea in a blog post of his = http://finchsells.com/2014/06/23/dude-wheres-my-margin

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Good luck with it man, mobile is a slightly different world there are few more variables but if you just jump right in launch some campaigns hopefully something good sticks tonnes of good mobile content on this forum, scaling is forever!

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How do you get exclusive this and exclusive that? It's not in a traffic source or offer's interest to give it to one person, no? Partic not a beginner.

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this game is really a game of Volume and where you stand, volume-wise, relative to your competition (with an offer and/or traffic source).

If there are 100 aff's promoting an offer and can send on average 100 sale a day to them, but you can send 10,000 a day alone, you have some leverage. You can get the offer exclusive because without your traffic they'll be left with less than just you.

Or you can negotiate and have them build a custom offer page just for you and your camps that nobody else is allowed to run, so your sales funnel is more congruent than others.

Same with traffic sources, if you can do the volume of the top media buyers on their platform yourself, you can get some great deals, exclusive placements, etc...

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Is that all necessary outside of adult? Ie, are beginners f*k*d these days?

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You will need volume to get substantial leverage in every vertical.

However, adult is well-known for, these days, requiring lower margins and volume to contend in the saturated demographics.

That doesn't mean you can't find pockets of high ROI traffic/campaigns, just don't expect to compete in the US on broad traffic with guys who can run $10k/day at 20% ROI.

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Yes I agree with this, I'm newbie in adult, but when I start US campaign and spend $5k per day I got a 10%-15% roi return, and it's very hard to keep a high ROI, but adult is easier to find traffic than other vertical, especiall mobile, it's easy to scale up. I'm thinking to get a $1k profit perday, you need prepare to spend a $8k per day, so it means you need 8k*10=$80k to keep the cash flow. Yeah, it's volume game, just keep the 20% around ROI and the big volume, I find it's stable, when my ROI returns to green, it never fall back to red.

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So why are we newbies asked to test on traffic sources such as D*******. I can understand that it's cheaper to test, but if the traffic is crap, then it's just plain crap.

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It might sound strange to say this, but in the beginning, the focus should always be on the fundamentals and mastering the basic foundations of AM and not the money (setting up camps, creating banners/landers/angles, learning the maths, creating testing/optimization processes, how everything relates to each other, etc..). So it's not really about the traffic when starting out, if it was everyone would say "go run adwords and facebook, their quality is amazing."

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@quantum - do you mean "Decisive" by D******? If so - they've got some pretty decent traffic out there. This thread's so far primarily been about adult, which has slightly different rules.

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A lot of self-serve RTB mobile traffic sources plug into the same exchanges, in which case calling their traffic crap is nonsensical.

There are few traffic sources out there that can be outright labelled as 'crap'. If there's a source that's still alive and kicking, it's likely someone somewhere is making the traffic work on something, and they probably don't consider it crap since they're making money on it.

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