I have a client who owns a gambling software (sports betting, casino etc) so his target market are bookies. This is not a typical gambling product it's the software. Any ideas where he can promote it?
Google Adwords would spring to mind, if he hasn't tried that already. Also, direct media buys anywhere bookies congregate online.
PPV? I'd be very surprised if you could get it to work given the very specific niche.
He has tried google adwords but they are clamping down on gambling related keywords. What media companies would be good to use for this type of product?