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What's a Good CTR from Banner to Lander for You? Traffic Source: Decisive (12)

06-05-2014 10:41 AM #1 grindingfaith (Member)
What's a Good CTR from Banner to Lander for You? Traffic Source: Decisive

Hi guys,

I am currently running an APK Download on Decisive.

My average banners are getting between 0.3-0.5% CTR.

Is this a good rate? and When do you consider dropping a banner? Is it by impressions volume or by clicks?

Thanks in advance and any answer is appreciated.

06-05-2014 06:01 PM #2 caurmen (Administrator)

I'd say those clickthrough rates are on the low side. What CPM are you paying, and which country are you targeting?

06-06-2014 03:28 AM #3 grindingfaith (Member)

Hi Caurmen, thanks for your input and response.

I am using Smart CPM and I am targetting India.

Hope to get more insights from experts like you.

Thanks in advance.

06-06-2014 06:26 PM #4 caurmen (Administrator)

OK, yes, that's a bit low, unless you're doing something quite unusual.

I'd recommend dropping any banner that's getting 0.5% CTR or less after 5,000 impressions, and replacing it with a new banner. You should be able to push up to closer to 1% CTR or higher.

06-07-2014 05:18 AM #5 grindingfaith (Member)

Thanks again caurmen.. may I know what you meant by "You should be able to push up to closer to 1% CTR or higher." ? Does it mean, I should keep creating new banners to hit 1% CTR or you mean after I have dropped the non-performing banners, the other running banners who receive 0.5% may go up to 1% ?

Hope my question as a beginner will get some answers. Thank you in advance.

06-07-2014 06:23 AM #6 zeno (Administrator)

He definitely means you should be able to make better banners that get a higher CTR.

Assume that your banners have no effect on each other.

06-07-2014 07:06 AM #7 grindingfaith (Member)

Thanks Zeno for clarifying that bit for me. Will put in the grinding effort and make better banners. Appreciate all the help and tips thus far.

06-07-2014 10:08 AM #8 Mr Green (Administrator)

@decisiveandrea or donte.

Would you please be able to share with us an average network wide CTR breakdown by country for 320x50 ads?

06-13-2014 09:58 PM #9 stackman (Administrator)

^^^ Definitely need by country!

07-23-2014 02:28 PM #10 craigm (Veteran Member)

Quote Originally Posted by Mr Green View Post
Would you please be able to share with us an average network wide CTR breakdown by country for 320x50 ads?
bump

07-23-2014 05:05 PM #11 metalshark (Member)

Question: My Decisive CTR is almost directly proportionate to my bid. In other words, a $0.30 CPM may give me a 0.6% CTR, but the second I move to a $0.60 CPM bid, the CTR then may go just above 1%.

So what is a good strategy in terms of finding the sweet spot? To give these banners a fair test, they'd all have to be shown with the same CPM bid correct?

07-23-2014 10:26 PM #12 zeno (Administrator)

For a fair test, yes.

The issue is that the placements distribution changes with bid and so the resulting CTR changes.

Ideally you would test banners on the same placements but this is difficult on mobile with so many making up the impression base... so best bet is a similar bid when comparing.

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