Home > Paid Traffic Sources > Mobile

---

What's a good Lander to Offer CTR Generally? (16)

---

Hi guys,

I am getting a Lander to Offer Page CTR of 14.53% and also a Conversion Rate of Lander to Offer at 5.5%.

Here are the details

Visits : 750 on Lander
Clicks : 109 to Offer
Conversion : 6

May I know is this a good, average or a bad rate by a normal standard?

Thanks in advance for your tips and insights.

---

Impossible to say without some context, i.e. what type of offer, the payout and the cost of the traffic.

A good lander to offer CTR is one that makes you money. That's the golden rule.

I would say that a 14.53% CTR is good enough in some markets, but that a 5.5% conversion rate (after LP) is usually not good enough.

Both massive generalisations though, especially if you're promoting big ticket items.

---

Hi Finch,

Thanks and appreciate for your input.

To add on some context, I am promoting an APK install, which has a payout at 0.24 and the current traffic fluctuates between 0.02 CPC to 0.04 CPC.

Hope that is enough to gauge whether I am doing okay or not in this campaign.

Thanks in advance for any answers.

---

These obviously are not good CVRs and CTRs since you are losing money hands over fist.

You are paying minimum of 0.02 per click, and fewer than 1% of these clicks are converting, and each conversion is bringing you 0.24.

Basic math would suggest that this is not a sustainable business.

If your ratios are making you money, then they are good.

Your ratios are not, they are bad.

---

If the payout is $0.24, you generally need to be paying $0.00 per click.

And by that, I mean <$0.004 rounded down!

The conversion rate isn't anywhere near strong enough (post-LP) unless your clicks take a massive nosedive in cost.

You could probably improve your conversion rate with a better angle, but that click cost is still going to hold you back.

---

Thanks cmdeal and Finch, really appreciate your input, as I am still new to the CPA game, and your insights validates and helps me see better.

Will regroup and look at how this can be improved or drop this altogether.

Thank you again.

---

It would pay to do some simple maths at the early stages of a campaign to put things in perspective.

Calculate your CPA and compare it to your payout:

[Cost per click] / [(Lander CTR) x (Offer CVR)]

In this example that gives you:

0.03 / (0.1453 x 0.055)

And this gives you a CPA of about $3.75.... meaning you are paying $3.75 in order to acquire a $0.24 payout. Clearly not profitable - not even close!

---

Thanks again Zeno for putting it in a clearer picture, and your continuous help in here and other posts is deeply appreciated. Since this is my first campaign on CPA, i will take note of all the tips here from everyone. Thank you and forever grateful.

---

Hey there,

It is really worth taking a step back and spending a day or two to fully understand the causal and mathematical relationships between all of these seemingly confusing abbreviations: CPC, CPM, CTR, CVR, CPA, RPA, etc. etc. and your overall profit (or loss).

These are the core analytical tools you need in order to run, evaluate, optimise and scale large, data-driven performance marketing activities.

While mastering them may seem daunting at first, they really are not that complicated. But you will need to start internalising them very quickly into your mental framework and thought processes, so that you can develop the intuitions to make sound, on the spot, business decisions.

---

@cmdeal - that gives me a really good idea for a tutorial explaining those relationships. Coming soon...

---

Thanks again @cmdeal for your elaborate replies. I am taking your advice on that, and @caurmen, would love to see the tutorial soon too.

Thanks again guys for helping out a newbie like me. Cheers.

---

Yes, that would be good. I am sure many folks will find that helpful.

They do need to at least understand the basic causal relationships before spending any real money.

Otherwise, this game becomes like playing chess by just randomly moving pieces around and hoping this will somehow checkmate your opponent.

---

@cmdeal .. i Concur! Cheers all.

---

I would love such a tutorial!

---

Here you go: http://stmforum.com/forum/showthread...ill-Make-Money

---

Thank you Mr. Caurmen!!!

---

Home > Paid Traffic Sources > Mobile