Decent CTR (3)
Just started another Appetizer campaign and it's been live for eight hours. I had to blacklist two sites under both Mobile and Wifi as they both ate up a lot of the impression (2.9 and 3.2%) but no conversion. What % should I consider to be decent banners CTR rates? I don't think the figures in the screenshot take the Blacklisted wifi-site into consideration, so the percentages should be actually lower.
I am simmering now, so the only thing I can do is to blacklist anything that takes up too much. Comment anyone? Is it too early to predict this to be another bad offer judging from the conversion rate (or lack thereof)?
Those CTRs are OK - I wouldn't kill any of those ads yet.
Definitely spend your $50 on testing the offer, though - you never know what pockets of profit you'll find.
I wonder if the missing link is a landing page as I DO have clicks but they just don't quite convert yet! I will leave them running and monitor the clicks and definitely spend the full budget. I did try out the offer "test link" at F5 and it seemed to work fine. Thanks boss.
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