I'm planning on rewriting the sales page of a clickbank offer, and then direct linking from my rewrite to their checkout in order to bypass their crappy sales page.
This plan provokes another question: now that I'm controlling the sales page, should I still use a pre-sell page?
I bet some of you guys have tested this before, did you find that a pre-sell page typically lifted conversions versus your one step sales page?
EDIT: I hope a moderator can change "left" to "lift" in the title.
My experience - although I've not tested that extensively - is that multi-step LPs will have similar results or slightly worse compared to a single (long-form) lander, but that they offer increased opportunity to track where you're losing people, because you can see their progress through the page.
Obviously, that very much depends on how you craft your funnel, though.
You're saying you're going to create your own sales page essentially and then link to the buy page of the product?
Ideally your goal is to create a better sales page then the advertiser, and completely skip their page?.. and you're wondering if this will increase conversions? If i got that right, then it completely depends on your sale page /copy skills.