Hi guys,
I'm getting start with mobile and I decided to start with Decisive and Leadbolt (by the way which one is better?).
Before that I was promoting campaigns via Trafficvance , leadimpact and 50Onred and I was needed to get from the traffic sources just the keywords .
Here in mobile there are so many variables I should get from the traffic sources and I don't know how I can do that , do I need to add a token in cpvlab for each variable I want to transfer from the traffic source to cpvlab? what are the main variables you transfer?
Another question is I have research about Decisive and Leadbolt little bit and I found out I can't target specific apps or website (it's not like trafficvance , if you want to promote insurance offer you just take few insurance website and target them) how does it works?
Thanks !
Yep, add a token in CPVLab for each variable you want to transfer.
Key variables are bidhash (you'll need this to track conversions on Decisive), Ad ID, Creative ID, Placement, Media. A lot of other stuff is also tracked by CPVLab anyway - carrier, country, device, etc.