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Frequency Cap for Mobile (7)

06-03-2014 06:09 PM #1 shakedown (Member)
Frequency Cap for Mobile

Hey guys,

I just switched to a traffic source which lets you alter the frequency cap. I initially started with a frequency cap of 5. After running my campaigns, profitably for a few days, my CVR started to go down but I was able to save it by lowering the frequency cap.

This got me thinking....What is a good frequency cap for mobile campaigns? I am running app installs if it matters.

I realize this number may be different for different placements but I would like to hear what you guys think/do.


Thanks!

06-03-2014 07:38 PM #2 karim0028 (Member)

i just default to 3.... I think of it this way... If a person saw your ad 3 times and didnt click, you are wasting your time... Kind of like that relative at your house that you gotta offer them coffee to be polite, any more than 3 times and then your practically pushing the drink down their throat...

06-04-2014 12:49 PM #3 aarlosf (Member)

There's so many different variables going on that it really should be auto-optimized (like: length of time ad was shown, time between impressions, etc.)

But, I've used 1-2 per day or per 1.5 days, and that's worked. So - really low!

You could test it if you had lower-level access to your DSP

06-05-2014 02:29 PM #4 shakedown (Member)

Thanks guys. I've lowered my frequency cap. Anyone else?

06-07-2014 04:22 PM #5 karoshi (Member)

Over a decent sample size, I've found 1-2 cap works well for a variety of offers (for me anyway).

06-07-2014 04:36 PM #6 bbrock32 (Administrator)

I generally set it at 3, has worked well for me.

06-07-2014 06:26 PM #7 stackman (Administrator)

There isn't a direct answer for this, just know:

Too high: you're potentially wasting money
Too low: you're potentially not making your ad easily visible for users

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