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Eight Guys New to Mobile - One Offer - One Mobile Cookbook (38)


06-03-2014 10:43 AM #1 Chunk (Member)
Eight Guys New to Mobile - One Offer - One Mobile Cookbook

Hello boys and girls,

We've got a crazy idea. --> Eight guys, on Mobile, One Offer. To share data, banners, LP and to keep each other in a good mood.

A little bit of background:
Actually, my real name is not PIM, PIM stands for Personal development circle, Internet Marketing.
The PDC is a platform of 300 young people from Amsterdam who invest in Personal Growth: http://www.pdcircle.nl/
We would love to be able to make this idea worldwide, but for that we need .....an income .

The idea has been brought by Mora, experienced in Facebook but wanted to explore mobile. To share the risks, we set up a group.
We were with 5, and 3 extra members of the STM forum wanted to help us out as well. Lucky us.

Our vertical:
- We want to run Mobile App Installs (yes we got kinda sick of porn)
- On decisive (as our guide tells us)

Things we did up till now:
- Got our Photoshop skills
- Explored What Runs Where
- Signed up for CPA networks and got approved: (MobPartner Team, KingMobi, F5 media, A4D, RingPartner, Adsimilis, Peerfly, Oasis Ads Affiliate, Yeah Mobi, AdWork Media, mundomedia, Peerfly, A4D, Adsimilis). If you ever have the chance to team up with an experienced affiliate member, or you are willing to help a newbie DO SO! It helps a lot! Thanks Mora. Wich of these networks are considered 'suitable' for us?
- Nailed down how to make landing pages: WYSIWYG_Web_Builder is our homeboy.
- Nailed down Tracking (Voluum + Decisive).

Things we need to do the upcoming week:
- Pick an offer. Today and tomorrow we are spamming our CPA networks for advice.
- Brainstrom angles.
- Build banners!

Our plan:
- Each of us has a budget of 1200 dollar (x8)
- We will start on Wednesday with (per person), two angles, four banners per angle, in the four campaigns set up.
- Each of us has a seperate account on Decisive. We hope the competition between us will be not too much, in the bidding on the platform I mean, the rest we share.

Any advice or ideas are welcome!

Cheers. It will be an amazing story.

PIM

(I will be the representative of the group on the STM forum. Add me on Skype: brokkie_0808 (and don't forget to tell your STM name))

@ Mr Green, you have heard about our plan right? Would you be able to give us advice on the offer anytime tomorrow (Wednesday?)


06-03-2014 10:47 AM #2 cmdeal (Veteran Member)

This is an awesome idea!

Instead of competing with another, though, you should try to see if you can all pool your resources, brains, and skills and work together. If the fit is right, you will achieve a lot more working together than working individually.


06-03-2014 11:04 AM #3 caurmen (Administrator)

Looks very cool indeed!

I'd agree with cmdeal - if you treat your group as a mastermind, share ideas and information, you'll be a force to be reckoned with!

Really looking forward to hearing how this one goes.


06-03-2014 11:05 AM #4 Chunk (Member)

We work together.. Data, banners, ideas, support, landing pages, almost everything. The only thing we don't share is: our Decisive account. It would be horrible if one member redraws all the investment and goes to the Bahamas. I was more talking about competing in the bidding on decisive.


06-03-2014 11:15 AM #5 romubrug (AMC Alumnus)

agree with @cmdeal. Not sure it is a good idea to have separate decisive accounts. You should try to work together, define tasks and work as partners.


06-03-2014 11:20 AM #6 ratalliance (Member)

Good plan. Regarding offers, stick with what's popular and making money. Don't try reinvent the wheel with that stage. I'd recommend:

- Golauncher global
- Mobogenie (apk) global
- Sweepstakes - Europe and Asia
- Armor for Android (US)


06-03-2014 11:45 AM #7 maynzie (Moderator)

Yah fantastic I'm very excited to be keeping up with this one, just shared some insights with Melvin keep us heavily updated haha!


06-03-2014 01:05 PM #8 Mr Green (Administrator)

PM me mate, let's meet up.


06-03-2014 01:27 PM #9 dongle132 (Member)

Nice one ... hope it works out for you!
I would be really interested to hear how you're dealing with couple of group-internal things & of course see the results as our mastermind group break off

Staying from 12th-15th in AM .. idk but maybe you're around and we can smoke a doobie (or two )


06-03-2014 02:05 PM #10 dennisp (Member)

Cool curious to see where this is going, good luck to all of you


06-03-2014 02:18 PM #11 groomez (Veteran Member)

Good luck guys!


06-03-2014 02:24 PM #12 vitalis (AMC Alumnus)

This is pure awesomeness.

If you need an extra guy in the future: I'm from Belgium.
I only started very recently with CPA (always did SEO until now) but I'm failing as fast as I can!


06-03-2014 03:53 PM #13 Mr Green (Administrator)

Anyone around Amsterdam we are looking at hitting up vondel park for some beers at 6 on Thursday. Talk some mobile. Yeowww.


06-03-2014 05:28 PM #14 Ninja Hedgehog ()

Good luck guys. Looking forward to hearing how it's going!


06-03-2014 10:23 PM #15 superboi (Member)

This should be a massive FA considering it is 8 guys in one FA...

I am going to watch you guys... I could learn one or two... or better yet A LOT


06-03-2014 10:36 PM #16 maweniaran (Member)

Any idea to set up similar group with all the people, who like the idea but can't get into this already full group? I really like the idea, more brains = more power. I would really love to be in similar group and believe there would be a lot of people here also interested. Hmmm, anyone?

If somebody is going to start a group, let me know.


06-03-2014 10:43 PM #17 superboi (Member)

@maweniaran

count me in.. I am also a mobile newbie..

but we should really create a new thread... and not jack the OP's thread...


06-03-2014 10:59 PM #18 karoshi (Member)

Looking forward to this OP, GL to you all!

As some of the others mentioned, is there any more room in the group?


06-03-2014 11:45 PM #19 bernardk (Member)

Quote Originally Posted by Mr Green View Post
Anyone around Amsterdam we are looking at hitting up vondel park for some beers at 6 on Thursday. Talk some mobile. Yeowww.
A pity - I'm in Wroclaw at the min ( fantastic city ). It'd be good to meet Mr Green himself!


06-04-2014 08:54 AM #20 dongle132 (Member)

Quote Originally Posted by Mr Green View Post
Anyone around Amsterdam we are looking at hitting up vondel park for some beers at 6 on Thursday. Talk some mobile. Yeowww.
yeah .... but next week


06-04-2014 09:40 AM #21 stackman (Administrator)

I just mentioned this idea in another thread, it's a great plan. You'll likely part ways and make your own campaigns eventually but its the BEST idea to learn!

You'll learn so much from eachothers banners/landings/angles. I would recommend sticking 2 people to traffic sources, so you explore multiple sources.


06-04-2014 01:02 PM #22 maweniaran (Member)

I've created a new thread for all those, who would like to join similar group, not to spam this thread.
Hope it's not too much crazy idea. Any advice or support from somebody experienced is sooo welcome. Thanks

Starting a mastermind / cooperating group. Wanna join?


06-04-2014 06:04 PM #23 cmdeal (Veteran Member)

Quote Originally Posted by maweniaran View Post
I've created a new thread for all those, who would like to join similar group, not to spam this thread.
Hope it's not too much crazy idea. Any advice or support from somebody experienced is sooo welcome. Thanks

Starting a mastermind / cooperating group. Wanna join?
I would suggest you narrow your focus on a specific traffic source so that you can really take a targeted approach to your knowledge sharing.


06-11-2014 01:31 PM #24 Chunk (Member)
Luck = Preparation + Chance

Hi all,

We are pretty much done with the preparation. This evening we start running campaings, (if everything goes alrighty). Exciting times are coming :-). Last week was also the STM Amsterdam meetup, it was extremely nice to meet freeminded people who are daring to live life in a different way than the status quo.

Ok back to business:


Last week Mr. Green gave us advice on which app install to take, which country to target, and to skip the landing page for a while (use google play lander). Thanks so much!

This basicly means: in the first week there is nothing more left than testing Angles and Buttons.

Summary of the setup:

- 8 banners per person (2 angles, 4 banners per angle), TOTAL: 64 banners, 16 different angles . We test broad, broader then you can imagine

- 4 samelike banners per campaign (because of using Smart CPM), set up in 4 ways (wifi/app wifi/site, carrier/app, carrier/site), just because banners seem to behave differently on the different setups.

- In the cookbook, the daily spend of one banner in one campaign is 1,50 dollar--> some recalculation gives 6 dollar spend for each campaign, daily spend is 48 dollar per person.
-->we really hope that the banners rotate equally well enough! Yes, this calculation gave us a headache!

- We made a spreadsheet and a google drive to write down the statistics and to share everything.

- Because half of the group is newbie, we have one day of 'running campaigns' and one day of 'analyzing data en rebuilding banner day'. So you guys are going to hear every other day from us.

- We also made a setup guide for decisive and Voluum, seriously guys, it is still hard to grasph with the guides available. We will soon upload this one, it is waaaay better .

Yep that is basicly it.

If you have any advise, let us know.

Peace to the middle east.

PIM


06-11-2014 01:35 PM #25 cmdeal (Veteran Member)

I am really excited about what you guys are doing. By sharing knowledge and ideas amongst yourselves, you should be able to dramatically accelerate your progress.

I'll be following this one very closely!


06-11-2014 05:49 PM #26 caurmen (Administrator)

Looks very good! Really looking forward to seeing your initial results.


06-11-2014 09:34 PM #27 servandosilva (Member)

Subscribed to this thread. It worked for me when doing Facebook a year ago with 3 friends. After a month we separated to run our own things, but we still shared a lot of stuff together.


06-11-2014 10:45 PM #28 Chunk (Member)

Ok, after some innitial startup problems ;-). We got things running.

Three things that are kinda inconvenient:
1 - In decivice, they give unique id numbers to your banners (even if you give a name to it), for each setups. So per person you have like 16 unreadable codes that you have to subtract. Is there any easier way to know which banner is connected to which stats?
2 - We don't want to bid too much, but as our offer is having its afternoon when its evening at our place, the data comes in slow (we bid 1,5 the payout). To stare at your screen four hours long in the evening is VERY inconvenient. Is it just not way much better to spend the 6 dollar per four banners and check the next day how life went? Cut the bad placements (bad websites) the next day.
3 - Ok, bad placements: so you have to check for each campaign set up. Do the same rules apply in the cookbook? However, as you have 16 campaigns setup, per person ( we use seperate decisive accounts, silly us), each person has to check all the websites for 16 different setups? Doable, but still: anoying if you have to do this 4 hours.

So lets run the campaings while sleeping, make cuts the next day, for each 16 different setups, communicate bad placements and insights the next day.

Thoughts?

Hopefully we have tomorrow some data

Cheers.


06-12-2014 06:31 AM #29 zeno (Administrator)

1. Can you just make 1 campaign per banner and use the {{{ad_name}}} token? You're right though - it would be great if Decisive added an "Ad ID" and/or Creative ID column to make things easier.

2. I'm not sure what the issue is here? Time zone mismatches are expected... just set a budget and check before you go to bed and when you wake up. Ideally your budget is low enough that you won't ridiculously overspend.

3. Going to the live reports and checking placements shouldn't take 15 minutes per banner/campaign? If it is, you guys definitely need to write down a set of rules and improve optimisaton workflow there.


06-12-2014 07:45 AM #30 Chunk (Member)

@ Zeno. Thanks.

1) if we make 1 campaign per banner, we have to set up 32 campaigns per person. It might be better tho...

2) Hopefully this will work out.

3) Yeah set of rules and improving workflow. Any help with the rules would be helpfull here! My biggest question here is: do we really have to check: for each single campaign the bad website/app?! (we have four campaigns per angle, two angles makes 8 campaigns per person, 64 campaings total). Cant we genereralize things?

More advice is welcome!


07-10-2014 10:57 PM #31 cmdeal (Veteran Member)

Quote Originally Posted by destroyer View Post
I understand if you'd rather not say...but, just out of curiosity, do you consider most of the popular mobile traffic sources (such as Decisive, Inmobi, Airpush, and Tapit!) to be low quality? Other than Google and Facebook, what mobile sources would fall into the "good" category?
I think you need to dispassionately look and compare results. In the context of conversion based performance marketing, the very characteristics of "good" traffic are

1. All traffic is coming from real people
2. All clicks are genuine, non incentivised, nondeceptive, unique clicks
3. All clicks are coming from the geo or demographic that you are targeting

If these conditions hold, once you have a decent number of clicks, you WILL get a conversion if you are pushing a product or service that benefits the consumer. Just as in the example earlier:

You are standing on a busy street in front of McDonald's, and to everyone who passes, by you ask him or her, "Would you like a free McDonald's apple pie?" If they say yes, you give them a coupon for a free McDonald's apple pie (completely free, not a discount but 100% gratis) and you even open the door for them. Now suppose that you do this 4000 times.

Now what is the probability that of the 4000 customers -- after actually going into the McDonald's -- NOT A SINGLE PERSON decides to get the free apple pie (even if it tastes like crap)?

It is as close to zero as you can imagine.


07-11-2014 05:57 AM #32 johnaff (AMC Alumnus)

Right now, I would die for a proven mobile app install offer and a trustworthy traffic source Well it might also be that another GEO does work out on Decisive.... I am pretty sure there is something wrong with the Russia part of Decisive and even this can be tweaked.
Awesome! Onehourtranslate those banners into 4 different countries and dupe your campaigns. Thats sounds like a good test, and would eliminate one of the 'reasons' you believe traffic is not working (spam traffic in RU)


I think a good employee also discusses the potential solutions to test with potential experts in the field, before actually testing it. Because it MIGHT save time and money. However, this is not always holding true. It is a little bit of both.
And an entrepreneur stayed up late at night launching more campaigns to test that shit

You should know exactly what constitutes a conversion for a mobile offer and you yourself should test this before even starting a campaign.
Seriously. There is a lot of software/technology these days that allows you to do anything you want, proxies(hidemyass), cloakers, fiverr, elance, super-sick trackers(imobitrax), etc. You can do/test/troubleshoot/split-test/spy on anything you want. Just keep testing until you isolate what you're doing wrong.

If I would follow the schema of MR. Green, I would create ugly uber flashing banners. But will that help us in the end?
Honestly, I would run whatever banner mrG showed you because you just got a gold nugg



Overall, this is a really great follow along, and it sounds like you really have worked hard to take a somewhat systematic approach to this, and also have worked hard to motivate one another, which is great. However, from what I read, you guys are going back again-and-again to the same set of tools, looking at CTRs and bidding.

If I were in your shoes, I would start going psycho-analyzing your data...
1] are you getting significant click loss from ad network > tracker > offer? (maybe the offer is being pimped through multiple networks and your losing clicks every redirect along the way?)
2] are you sending clicks that aren't allowed with the offer? (maybe one of your settings is wrong? that would throw EVERYTHING off!)
3] are there any wierd trends? are all the IPs from the same range? If you really think this is some russian click scam, UNCOVER IT! Backwards engineer their IPs/websites/apps/etc. that sounds like fun!
4] redirect a small portion of the traffic to an offer you know will convert higher, just to help you isolate variables
5] split test your offer in the tracking software your using

My point is, launch-launch-launch-launch-launch and tweak-tweak-tweak, and make sure you are learning things EVERY step of the way. The offer works, the traffic source works, the banners work, the tracking software your using works, but your doing something wrong. You're going to have to change your mentality from direction-seeking to direction-creating to be create your first 'big one'... and from there, you'll become addicted to the game Hope that helps!


07-11-2014 06:41 AM #33 sxk1120 (Member)

Im also newbie , Im learn a lot from this thread. Thanks


07-20-2014 08:16 PM #34 Chunk (Member)

Hi guys,

We are about break even, we moved to another traffic source, this was the sollution.

I feel sorry, but I have to cancel my account. The cost benefit right now is not working for me. I cannot afford the 99 dollar into this. When we did our initial tests and we are making more dollars, I hopefully can return (and you guys let me).

Although I am grateful for the advice I got here. Taking further steps should be done independently. Why? Because we need to get our own insights. And find what is working for us. We got our startup done: traffic sources, cpa networks bidding and photoshop and such. I hoped for more sharing of insights among members, online, but that seems to be challenging.

The owners of the site gave me great advice, however, the advice does not take me any further anymore. I suppose this is my own fault. I know an old saying: When the student is ready the master appears. I am extremely thankful for the effort Mr Green has put into us, and we tried to follow it, but we are not able to grasp it.

The forum is great for networking: the best 'working' advice for me was the advice I got offline on skype. Working on a tit for tat principle.

A lot of people -on skype- ask me how it is to be in a mastermind, I have to say it is pretty hard. It is hard because not all people have the same priority and or think too light about mastering it. All I can say is: It is a shitload of work. A campaign is not set up in minutes, because: you have to get approved to the offer by your CPA network, you have to get accepted at your traffic source, you have to get your tracking right, next, you have to create banners, this takes actually a few hours to a day. You ahve to translate text etc. Besides that, you make a zillion of mistakes, the bidding is always confusing and takes a few runs to understand. Furthermore, only two of us have mobile as their priority and the others ahve it like their third priority. So if you want to start up, I think a mastermind is great, but from there on it is better to look for peoples actions instead of words. Working with people on skype, therefore, can be as good as working face to face.

Peace to the middle east. Cya soon with some dollars I hope.


07-21-2014 10:59 AM #35 caurmen (Administrator)

Good luck with your tests, and I hope to see you back soon!


07-22-2014 02:37 PM #36 kabouter (Member)

Too bad I'm only seeing this thread today.

CTR means nothing though, those 4000 clicks from decisive could have come from 1 fraud source with a 6% CTR (good luck getting your money back from fraud clicks ). If it's too good to be true it usually is.


07-22-2014 03:22 PM #37 cmdeal (Veteran Member)

Good luck to you. I think you are definitely going to make it.

Do keep me posted every now on then with your progress, as I have taken a personal interest in what you have tried (and are trying) to do. You have my contact details I believe.


07-29-2014 04:44 PM #38 tbranley (Member)

Quote Originally Posted by pim_amsterdam View Post
All I can say is: It is a shitload of work. A campaign is not set up in minutes, because: you have to get approved to the offer by your CPA network, you have to get accepted at your traffic source, you have to get your tracking right, next, you have to create banners, this takes actually a few hours to a day. You ahve to translate text etc. Besides that, you make a zillion of mistakes, the bidding is always confusing and takes a few runs to understand.
I feel your pain and welcome to AM. It is a shitload of work! I often remind myself of something a mentor told me: "If it was easy, everyone would be doing it." I think you have what it takes to succeed and would suggest that the $99/month is the last expense you should cut.
Best of luck!


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