I'm running mobile app install campaign from F5.
My traffic source is Decisive.
I'm targeting to one country.
It's free app and I'm direct linking to app store.
I have 6 banners for this campaign.
So far offer received 459 clicks and only 2 conversions.
I feel that this is very low conversion rate?
What kind of conversion rate you aim for mobile app installs? (conversion from clicks to install)
The conversion rate depends on too many factors for there to be any realistic benchmark conversion rate.
2 conversions in 459 clicks is not at all abnormal for an offer that you've sent a broad burst of unoptimised traffic to.
What you should do is:
a) confirm the offer is doing alright by talking to your AM
b) send $X of traffic to the offer from multiple different angles
c) assess how well various angles did, look at the data and decide if any angles are worth pursuing further - i.e. is it likely that you will be able to generate higher revenue that your ad expenditure - offer CVR is not the metric you look at here.
Some campaigns may be barely profitable at 10% click to install ratio. Others may bring in six figures at a 20% ROI and 2% click to install ratio.
Very good advice - I'd add one more part:
d) Confirm that the offer is working yourself by using a proxy for the relevant country and visiting the offer URL. It's always worth double-checking - offers can have unexpected problems and AMs, who are dealing with 100s of offers at any one time, aren't always aware of them.