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3 Offers, Hundreds Of Clicks, Zero Conversions :( (21)

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Getting in started in mobile and chose Decisive as the first traffic source to work with....

Over the last week I've send hundreds of clicks to 3 different offers and not had a single conversion. Very weird. I'm direct linking and my click stats are being picked up by the affiliate network. Confident that tracking is set up correctly.

My plan was to test the offers (two of which were recommended by reps) to see if it converts and then build on it by testing a LP / banner variations, etc. For the first two, I though heck, glad I didn't create 8+ banners as the offer just doesn't convert well on this traffic source. But after testing 3 with the same result.... especially as the latest offer was featured on F5 media, I'm confused.

Is this typical of mobile? Am I going wrong somewhere?

I've chosen one banner from each of the 3 offers that have been run (had 3-4 banners per offer):




Just under 100 clicks over 4 banners



284 clicks over 4 banners



251 clicks over 3 banners



I broke up the campaign as Caurmen suggested in his guide (wifi/network/site/app). Have also contacted Decisive about this to see if they can offer insight. Still waiting to hear back from them and will update this when I do.

Hope to get some advice

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The German is pretty awful ... they don't really make any grammatical sense. I hope the landing pages had better German ...

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Used Google translate so I could quickly churn out a few banners and get an idea on the style that worked. Then I planned to refine copy and test variations. But right now need to understand the lack of conversions.

It was direct linked

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If these are real clicks, then you should be getting at least a few conversions on the second campaign at least (assuming this is a one click install), no matter how bad the ad copy.

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The banners are bad. I'm guessing your CPCs were through the roof.

MY recommendation would be to start with the offer "PSafe" and create creatives that are simple to the point, and have a large call to action button.

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My thoughts exactly.


Thanks for the feedback - will try that next.

CPCs (given the average of all creatives & best banner CPC too):

Zoosk: Average: $0.59 - Best banner: $0.25 (Canada)

War 2 Glory: Average: $0.08 - Best banner: $0.05 (Germany)

Win iPhone: Average: $0.05 - Best banner: $0.04 (Germany)

How does that compare with what you usually see?

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I can't talk about campaigns 1 or 3, but at least for campaign 2, no matter how bad (or riddled with mistakes is) the banner, and no matter how bad the game may be

A) 300 genuine people are clicking on your ad
B) from a mobile device
C) because they are interested in the game,
D) this takes them directly and quickly to the App Store/Play Store depending on device
E) the game is free with a one click download
F) conversion is based on successful download

you should be getting at least some conversions.


So, if I were you, I would try to understand which one of these 6 conditions (either A, B, C, D, E, or F) is not holding in your case.

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A) Hopefully Decisive will be able to check this...
B) They did
C) Guess they are as they clicked. In fact, they should be even more interested than the normal person as it's a bad ad
D) Should be - esp as direct linked
E) It is
F) It is. Install and open

So, possible fake clicks... will update with Decisive's response or welcome comments on how to detect this...

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Did you install the app yourself to make sure the lead shows up?

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No. Don't have an android device and the offer targets Germany. Is there a way around this? And can this be a potential issue with the aff network?

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Exactly what I was thinking. @dwell999 If you install it yourself to see if the pixel fires, don't you risk the network seeing this as fraud (I imagine you would be doing this to all the offers you would like to test, which in my case would be tens of them per week, and that can add up in leads)? I know that in cake there is a testing platform in the same tab as where you paste your postbackurl. But haven't been able figure out how to get that to work yet.

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I'm not saying go fill out all your offers, a network will know if you are up to something or just testing. Sometimes you have to test one step at a time to see where the issue is. If he had a working setup then he would know for sure it was the offer but he has no where to start yet. Plus he can't test it anyways.

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1. Have you ensured you targeted the right OS and took into account the minimum version required by the app?

2. How many downloads/installs has the app had? Looking at War 2 Glory for example, I found a stat saying 100,000-500,000 installs. Probably not much of an issue but if some other affiliate had already advertised on the same placements to nearly the same audience in the past...

3. Have you checked that the affiliate links are active and working correctly?

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I have more Android devices than I can shake a stick at here. I'm not based in Germany, but I can at least check the install works if you like.

(Of course, it may fail due to geolocation reasons.)

If it's not a PIN submit or something, feel free to PM me the offer URL and I'll run through the install process and tell you if it seems to work.

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@zeno

1. I actually didn't think of that but went back and checked the reports. Only 1 click was from a non-supported OS

2. I guess that's possible. But having no conversions on the other two offers is strange. And I ran Psafe yesterday as Mr Green suggested (only 35 clicks) - again no conversions.

3. I checked with a proxy and it works - although I can't test the install process. But big thanks to caurmen for offering to test. PM sent.

I did get a reply from Decisive. The rep mentioned two ads that had a lot of clicks from one placement which I've now blacklisted. He also said that I just need to spend more to test (although I'm going beyond what Caurmen mentioned in the getting started guide).

I restarted the campaigns today after blacklisting the biggest placements to help spread out clicks. Same performance. Think I'm getting a decent CPC (detailed on page 1 of this thread) but nothing converts. I hope I'm making a stupid mistake somewhere down the line and my 'AHA' moment is imminent...

I'm also going to test the same ads on Inmobi - hopefully later today. Might be the traffic I'm getting from Decisive.

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Okkkk.... with help from Caurmen who also tested we figured the cause of the issue with War2Glory app install. It was showing a 404 error and at other times, was re-directing to the browser version of the game as the offer had been paused. I did see the browser version when I initially tested but assumed (guess that's a big no-no) that as I'm viewing from a desktop, I'd been taken to a different version (don't have an Android device).

I asked my affiliate manager at F5 why the offer wasn't paused - he said they weren't notified by the advertiser. Sucks.

Onto the next one.

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You mean you run mobile traffic and your don't test on all the possible mobile devices and OSes like these guys?

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LOL

When I start stacking I'll be sure to invest in that! After this that is:

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I think you got curiousity clicks... you can spot someone who cant speak english within seconds <<< just read my sentences, right? I'm not native lol

Same is true when speaking about german. The german is terrible whenever I see such ads I'm clicking on them just to see "what kind of a sane person would start such ads" :P

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And some news on the Win iPhone campaign (on F5 too)... I tested the offer multiple times with different German web proxies (such as http://www.proxy-service.de) and it loaded 7/10 times. The other times the page showed an error or went somewhere random (different offer). If that occurred during the time of clicks, guess it would have contributed to performance. Although I can't rule out the actual proxy being dodgy (it's free).

To help shrug this off, I need a bit of David Brent (UK folks should be familiar)...

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For the German game app install, the offer was paused and not updated on the network. But yep that could be true on the other.

P.S. Your English is good!

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