Campaigns lost into oblivion - Counseling needed (15)
Hello All,
Earlier this week I introduced myself and I had stated I was averaging $150/day profit.....for the past two months. Well, I think I jinxed myself. For the past 6 days, I have been in the negative.
My profit was coming from 3 different offers, 3 different countries, 3 different affiliate networks, BUT 1 traffic source.
I just don't understand how these 3 offers that have been profiting for the past 2 months can just fall off the deep end.
The thing is, my traffic hasn't fallen off. So I can't blame that. Maybe it's just coincidence that all 3 went stale at the the same time.
I'm still testing other offers, cause I know a campaign won't last forever. That's why I had built up 3 different offers, in case 1 would go sour... but not all three.
I just need some counseling from the group telling me "it will be okay" and the world isn't ending.
In the mean time, I'm still plugging away.
Thanks
Originally Posted by nexhex
You need to constantly adapt.
The world is not ending, but if you just stay still, you definitely will not be okay.
One of the best pieces of career advice I ever got goes like this
It knows it must run faster than the fastest lion or it will be killed.
Every morning a lion also wakes up.
It knows it must outrun the slowest gazelle or it will starve to death.
It doesn't matter whether you're a lion or gazelle. When the sun comes up, you'd better be running."
That sucks man, it's never fun when campaigns go sideways.
But look at the bright side - the campaigns might come and go, but the skill set is yours to keep. This is a great opportunity to sharpen the saw.
Honestly its weird they all went down to the negative at once out of nowhere.
Any clues? All offers from the same advertiser? Did conversion rates tank? etc...
As a group we can probably nail the problem
Originally Posted by nexhex
but... did you out your campaigns to a buddy? or even worse online? that could very well be the reason why they died...
Thanks for the replies....
I haven't mentioned the campaigns to anyone, so if someone jumped onboard it's from the traffic source or aff networks.
The offers are from 3 different advertisers. Everything is different for each offer.
I forgot to mention....the campaigns are targeting the same placement, but of course in different countries. The thing is, the traffic/clicks never died down. All campaigns just plummeted.
I guess that placement was just saturated and turned a blind eye....even after clicking on the banner.
I think I will pause for a week and turn back on and see if that helps. What do you think?
I'd like to know the conversion rate over the last 10 days for each campaign.
If its all in the placement, that is currently looking like the culprit, i'm not sure how yet.
Originally Posted by stackman
I'll get those numbers to you in the a.m.
Do you want daily CR or do you just want an average? Do you want to include the 'crap' 6 days or leading up to the downfall?
Thanks for your input.
this happened to me couple days ago as well, 2-3 campaigns running for months and then suddenly negative....
If its mobile dig into the type of traffic/devices you are getting...
I dug deeper and realized that i was getting a shit ton more tablet traffic than i was the week before... MY guess is a new publisher came on the traffic source and skewed my traffic. I blocked the new pub and slowly its coming back...
wow weird!! A couple things I'd look into would be your Frequency... are you able to set the freq cap? And also if the traffic source added/remove/replaced new pub's.
New pubs being added has made this happen to us in the past.
This is unfortunate but is a great example of where thorough tracking can reveal the problem.
Was there an influx of users from another country? A different carrier/device if mobile? Different user agents? Did LP CTR drop? Was it just backend CVR? What about duplicates?
My point is that most changes that break campaigns leave a footprint behind and you can only see these if you've had your eyes on the path.
Hello everyone.
Thank you for all your responses in helping me figure this out.
2 of the offers got back up to speed. I had to raise my CPC to get my conversions back...by more than double. I couldn't figure this out cause I was getting the same amount of traffic with my lower price. I thought I remember reading about raising the CPC if you lose the quality of traffic. It works...less profit, but still profit.
The 3rd offer. Nothing was working, even raising my CPC. So after a couple of emails to my AM at the affiliate network saying there was something wrong on their side...I was right and they told me the advertiser was having problems AND the affiliate network was having tracking problems. So I had 6 days of conversions not showing.
It sucks it took a whole week to work out. The next time it happens....I'll know where to start my investigation.
Cool, but just remember if your campaigns do die to the point of non existance you've done it before, you can do it again. Try to keep launching campaigns as practice, you don't wanna become comfortable with a campaign that you lose touch with the ability of creating campaigns and when it dries up so does all your motivation, keep the ball rolling brah!
Scale scale scale $150 - $1000/day
One thing that could be happening is someone found the source or some brand advertiser has come in and outbid you. So you're getting served higher session depth inventory. Where people aren't as engaged as they are in first or second impression.
Because all offers declined I'm guessing it's a traffic source thing and not an offer thing.
Originally Posted by maynzie
I did get a little complacent with the profitable campaigns and didn't test new camps as much as I should have. Lesson learned....I am going to be more diligent on testing new campaigns. Plus, I need to find new offers to get to that year end goal of $1000/day
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