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Decisive Category Targeting (5)


05-30-2014 06:05 PM #1 sandip (Member)
Decisive Category Targeting

Decisive offer quite a few category targeting options when creating a new campaign. However, I didn't see this mentioned in the getting started mobile guide.

Do any of you guys use Decisive's category options? For example, a campaign that I just added is in the strategy gaming niche. Although there's no main category that fits this niche a few subcategories are relevant (Video & Computer Games, Entertainment...)

Thoughts?


05-30-2014 06:40 PM #2 iAmAttila (Veteran Member)

their cats are quite shitty and badly organized
so test , and then narrow down


05-30-2014 07:16 PM #3 bbrock32 (Administrator)

I don't use them much, they aren't categorized well.

On all campaigns in shows like most conversions come from "Art" which doesn't make much sense.


05-31-2014 12:18 PM #4 caurmen (Administrator)

Yep, another vote for "not using categories" here. I've never found them particularly useful.


05-31-2014 03:08 PM #5 sandip (Member)

Thanks all - no categories it is!


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