Decisive offer quite a few category targeting options when creating a new campaign. However, I didn't see this mentioned in the getting started mobile guide.
Do any of you guys use Decisive's category options? For example, a campaign that I just added is in the strategy gaming niche. Although there's no main category that fits this niche a few subcategories are relevant (Video & Computer Games, Entertainment...)
Thoughts?
their cats are quite shitty and badly organized
so test , and then narrow down
I don't use them much, they aren't categorized well.
On all campaigns in shows like most conversions come from "Art" which doesn't make much sense.
Yep, another vote for "not using categories" here. I've never found them particularly useful.
Thanks all - no categories it is! 