Noob question here... In mobile, the offers in F5 media are prefixed by [WAP] - what does this mean (if anything)??
It means that these offers are suitable for mobile devices - smartphones and tablets.
Install "User agent switcher" addon to your Firefox browser, switch to (for example) iPhone device and load one of these offers landing pages.
Abbreviation means:
(WAP) - Wireless Application Protocol
Thanks! So smartphones and tablets....
Installing the User agent switcher too, think that will be very handy 
Yeah it means mobile.
Its a stupid acronym since none of the offers are really WAP but I guess it stuck since the old days of mobile internet.