Hey guys,
I am going to launch my first campaign today but i am not sure what's the best workflow for a new person in the adult vertical for mobile traffic.
I know that the image is the most important thing in a banner.
What's the best workflow for adult mobile?
10 variations of the same layout - Just changing the image first, find the winner, change headline next...
5 angles > 2 banners,2 landing pages each
10 very different banners, 1-3 very different landing pages
What's your opinion?
Thanks
Ricardo
My recommendation would be as follows:
Per campaign: 1 placement, 1 angle, 10 banners, 1 or 2 landing pages plus a direct link, 1-3 offers or 1 offer across 1-3 networks.
And keep launching new campaigns, testing both new offers and new angles, until you find one that's promising. Don't get too attached to individual campaigns: if they don't look promising after a round or two of optimisation, kill them.
Thanks for your advice Caurmen. I will start a follow along soon.