What Figures To Aim For In Mobile (5)
Started my first mobile campaign today and pretty excited 
Questions:
1. The getting started guide on mobile mentions spending $15 on each campaign and then only continuing if a particular campaign has made more than $7. I learned the basic on POF and was always aiming for certain CTRs and CVRs. On mobile, what CTR and CVR do you guys aim for? Or do you just look at money going in and out?
2. For those who are familiar with Decisive, how long until the Live Reports show some data? It has been around 10 mins - can see a few thousand bids & wins but no data in the reports section...
Thanks!
1. You're not going to like my answer. It depends. There are so many factors to mess with. You need to shake off the POF mindset because mobile is a different beast, both traffic and offer wise.
2. It should be immediate. Try clicking "Today" a few times, or click whatever the tab you want reports to show for a few times. If that still doesn't work try click "All Time" a few times. That usually does the trick for me.
Like Green said CVR and CTR will WIDLY vary per campaign/campaign type of mobile. You're going to want to focus more on numbers for Mobile.
-edit-
I test many angles, then i see which one has the best cr % out of the gate, then i pause all others and focus on that one.
I want to bid highest possible, get the most volume, eliminate bad placements
Thanks for the feedback - mindset changed! 
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