Tee Spring Facebook Campaign (May 2014) - STM help appreciated :) (7)
Tee Spring Facebook Campaign (May 2014) - STM help appreciated :)
Hey STM Members,
My first thread on STM. Started a Facebook Tee Spring Campaign to try and see if I could get it positive ROI. It was running May 27th - May 28th.
Without revealing too much, the shirts are targeted towards a city name, much like you see people wear those 'California Republic' or 'Cali' type shirts. But I am targeting else where in North America. I had been to this city several times, and seen locals wearing these types of shirts (not just tourists) so I thought it would be a worth while angle to try on TeeSpring.
Ran 2 Sets of Ads:
Advertisement 1:
Same Heading
Same Image
Targeting: News Feed Only, Desktop Only, Targeting That City and Surrounding Smaller Townships Around That City.
Pot Audience: 560k
Advertisement 2:
Same Heading
Same Image
Targeting: Same + Street Wear Brands
Pot Audience: 76k
I added street wear brands on ad 2 because our the design of shirt is similar to other shirts made in that industry.
Day 1:
Ad 1: Without Street Wear Targeting
Reach: 2,571
Frequency: 1.01
Website Clicks: 3
Cost Per Website Click: $3.64
CTR:0.231%
Bidding - Auto - Optimized CPM
Ad 2: With Street Wear Targeting
Reach: 992
Frequency: 1.01
Website Clicks: 6
Cost Per Website Click: $0.49
CTR: 0.798%
Bidding - Auto - Optimized CPM
Day 2:
Paused Ad 1
Ad 2:
Reach: 4,505
Frequency: 1.01
Website Clicks: 19
Cost Per Website Click: $0.78
CTR: 0.570%
Bidding - Auto - Optimized CPM
So as it stands the ad thats running right now has..
26 website clicks
$0.76 Per website click
CTR of 0.592%
The Teespring campaign itself has no conversions. So my questions to the STM jaggeurnaughts is there something i need to on the FB traffic side to get the clicks down cheap enough? or is the T-Shirt angle just never going to convert? Is there anyway to improve this campaign? Perhaps the Tee Spring description is off?
Interested in hearing feedback 
Your biggest problem right now is ad CTR - 0.5% is simply quite poor for the news feed.
The back end CVR is going to require more data to figure out but remember this is a paid product so expect things to go more poorly that expected, especially on your first campaign!'
Right now I would experiment with more targeting angles. Your ads likely don't appeal much to your quite broad audience, hence the CTR hike when adding something more precise.
Think about these shirts and who would want them. These people shell out on t-shirts they like. What about people who like Adidas, Nike, Oakleys, etc?
On Teespring, you have to not only work on traffic based variables, but you also need to work on supply side ones, most importantly your T-shirt pricing and T-shirt design.
As such, it is more complex than just running a "typical" affiliate campaign, where you are pushing the same product and price as all the other affiliates and your AM can sometimes give you an idea of what a benchmark CVR should look like.
In this case, you can do everything right on the traffic side, but if for some reason, no one likes your T-shirt design or thinks it costs too much, you still may find yourself in a deep loss.
As a result, I think you need to validate whether people are actually willing to pay for this T-shirt at your price point or not before spending too much more money on advertising.
This is a very good point.
In fact, it may be worth starting Teespring campaigns at the lowest price possible. If a campaign takes off you can easily duplicate it and create new ads/links to test a higher price point.
Definitely.
One thing that's worth doing is thinking about the simplest and quickest way to evaluate a range of potential product ideas.
To run a test on a single product idea even to establish any initial promise will cost about $60, so how can you narrow down product ideas beforehand?
I don't do T-shirts, but approaches I have used successfully on product tests elsewhere include:
- Run some ads - probably newsfeed ads in this context - with the design of the T-Shirt you're intending to sell on them. See which ones get the most clickthroughs.
- Run a dry-test - rather than having the T-Shirt available for sale, have a mocked-up sales page, but when the user clicks on the "buy" button, have them redirected to a page informing them you're not yet ready to sell. Track how many people click through.
- Do the dry test above, but also offer a chance to enter your email address to be alerted when the T-Shirt comes back on sale. If the user drops his/her email address, that's a very strong buying signal.
- Run a survey - see http://stmforum.com/forum/showthread...azy-New-Angles - and see which T-Shirt users prefer. You could also use Google's survey tools for this.
- Talk with your target market on forums, Reddit, etc, and run some T-Shirt ideas past them.
Any of these will help you narrow a long list down into a short one. From there, make the T-Shirt and make it available. If you do a particularly good job with your market research, you might even end up with something which will spread organically.
Hey guys,
I am totally cool with opening up my entire campaign. So here it is!
Already showed Zeno via PM. I think the biggest reason this campaign flopped was because people in that city didn't really care to wear a shirt like this. My only reasoning for thinking this would work is because when I visited Vancouver (I go about once a month). Noticed a lot kids wearing a Run DMC rendition of a shirt that says 'Van City' with the two red bars - figured there might be a market.
What did I learn....just cause you see a couple kids here and there wearing this type of shirt doesn't mean the rest of the city cares enough to wear similar merch. Considering finding different 'passion' niches to try and go after.
Appreciate the feedback guys, I'm hitting this affiliate marketing thing with as much force as I can (prepared to lose money) till I make some. Use to be big into SEO, problem is it takes way too long to scale traffic to make good money not to mention Googles animal warfare lol
caurmen, cmdeal great tips guys! I like the idea of doing a dry run on the product. Tee spring is challenging as the tee design is so paramount.
Originally Posted by sanjeevan
- My first hypothesis would be that something like custom T-shirts would work best for designs that you CAN'T find anywhere else or for subjects that people feel VERY strongly about.
- I would also expect that you will get a lot more sales if you can bring it under the $10 price point (although I have no idea if that leaves you enough margin on Teespring).
If I were you, I would probably test out these two hypotheses to see if you can get more traction out of them.
Home > Facebook & Instagram > Follow-along Campaigns