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mMedia & Voluum - Postback? (10)

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I've tried few weeks ago then gave up after a helpless response from their support.

Does anyone have any experience with getting leads to postback to mMedia?

If so, can you snap a screen shot of how you have your macros set up in Voluum?

Thanks..

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This is what I would use in the traffic source setup:



The two tokens here are:
[:_jv_urid:]
[:_mm_apid:]

NOTE: MMedia is weird and the first custom token has to be treated differently than normal. The jv_urid token just turns into a number, a unique click ID.

But, the mm_apid turns into something like mm_apid=123456.

Because of how the Voluum link generation works, the link you get will look like this:

hxxp://abcde.trackvoluum.com/ag0af9a7-e2c2-4155-b18a-937b2a204c85?mm_apid=[:_mm_apid:]&URID=[:_jv_urid:]

This will transform into...

hxxp://abcde.trackvoluum.com/ag0af9a7-e2c2-4155-b18a-937b2a204c85?mm_apid=mm_apid=12345&URID=67890

The issue being that there is a double up of mm_apid. So, if you want to track that, edit the Voluum URL you use in ads to just be:

hxxp://abcde.trackvoluum.com/ag0af9a7-e2c2-4155-b18a-937b2a204c85?[:_mm_apid:]&URID=[:_jv_urid:]



Disclaimer, i don't use MMedia, just figured this out from their documentation.

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I think you've got it backwards. That was my original setup with them and I wasn't receiving the site ids nor were the lead posting in the interface.

This is my current setup for mMedia, switch does transfer over the site id usually the [:_jv_apid:]






Here's a screenshot of what mMedia support told me..

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does it matter if we use the Voluum postbacks from settings or the one from the individual campaigns? i see we can place either but is there a difference? i assume that they both work the same.

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Oh yes, my bad, I saw their jv_apid and confused it with the urid. There is a slightly simpler way of doing it using just the tokens:

[:_jv_urid:]
[:_jv_apid:]
So the following should work. Note tono, your postback URL won't work - as it's not a URL at all, just a querystring. Here is what I would use now, just make sure you generate a goal ID in the server tracking section when making a campaign and replace the placeholder "12" that I have in the link at the moment:

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The traffic source one will automatically pre-populate in your campaign settings. The one shown in the campaign settings is the one that the campaign uses. The traffic source setup just makes it easy for Voluum to automatically configure this for all your new campaigns.

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Yeah I usually override it on the campaign page since each campaign generates a different id.

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ah thanks zeno so how about the post back url in the setup section? not from the campaign settings area. is that just a generic post back for all campaigns that will work? if so then why use the post back from the campaign settings?

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In the traffic source setup section you set the global postback URL for that traffic source.

It will pre-populate in the campaign settings and you shouldn't need to touch it, unless for that specific campaign you are doing something different or a unique value has to be plugged in for every campaign.

In this example you would take the postback URL that pre-populates in the campaign settings and edit the goalid to whatever is supplied by MMedia for your specific campaign.

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i see perfect thank you!

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