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What makes a fb lander compliant? (7)

05-28-2014 04:12 PM #1 fightingfffreedom (Member)
What makes a fb lander compliant?

Hi,
After getting what i needed out of games and direct linking (thanks to all who helped me with that nightmare tracking thread), I am ready to move on to using landers.

An AM told me that it is hard to make fb work with landers because most affiliates landers are non-compliant. Does anyone know what makes a lander compliant vs non-compliant? I am guessing there is some search I am performing improperly on fb that is not showing it to me?

Also can someone suggest verticals to me that use landers that do not need cloaking?

Thanks!

05-28-2014 04:18 PM #2 testosterone (Member)

Luck

05-28-2014 04:35 PM #3 fightingfffreedom (Member)

Quote Originally Posted by testosterone View Post
Luck

Has to be a doc on it somewhere. I just can't find it.

05-28-2014 04:55 PM #4 radgzc (Member)

For gaming I haven't had much problem getting landers approved - it's the same sort of rules that they have for creatives.

Basically no pops on it, no nudity or anything overly suggestive or graphic.

Basically don't be overly misleading and don't show anything objectionable and you're probably fine.

05-28-2014 05:04 PM #5 testosterone (Member)

I am telling the truth -- depends on the guy reviewing you -- I had ADULT content approved on FB (still have) and failed to approve one conservative landing page.

05-29-2014 02:59 AM #6 zeno (Administrator)

Facebook doesn't exactly hide their guidelines, I suggest you know them back to front:

https://www.facebook.com/help/196334053757640

https://www.facebook.com/ad_guidelines.php

Keep in mind the following:

1. Page works. No error pages. Durr.
2. No popups or unders. and don't trap the user (exit dialogs).
3. Page content. All advert guidelines apply. If the imagery wouldn't get through in ad form, it probably won't fly on a lander. The content must accurately describe the product/service.
4. Don't infringe on FB's brand assets unless reasonable.
5. Privacy policy should be there if you are collecting user info.

There will be a degree of randomness to it but 9 times out of 10 they will get it right. I recently had ads approved for infringing on the FB brand, even though they didn't contain anything of the sort. I appealed and they said "sorry, our mistake". o.O

05-29-2014 03:03 AM #7 karim0028 (Member)

It has to not convert at ALL.... Once it cant convert for shit, only then will it get approved

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