Seeing a lot less ads on Facebook These days (muscle / skin / diet) (23)
Seeing a lot less ads on Facebook These days (muscle / skin / diet)
I used to scroll though and click on any muscle ad I saw on my FB and on My GF's FB any skin or diet ad I saw. It would then fill my newsfeed up with ads of the same type. Lately (this past month) I barely see any of them. Its become so hard to profit with account bans and high click costs with the apparent new way FB is serving ads it seems due to the lack of ads people are moving away from FB rebills. You would think that with such few ads on FB it would be easy to jump back in and profit but unfortunately thats not currently the case. Anyone else noticing this?
fb has been on a terror lately alot of guys have been down lately
A lot of accounts got shut down and lots of FB employees fired.
Originally Posted by mikepceo
jason we are pennies to them mate
They're aggressively pushing out DR ads and pulling in brands.
How about every affiliate doing FB ads stop running for a week and let them watch their earnings drop.
Originally Posted by directmarketing
I am 32 and female in the US. My whole freaking timeline used to be a smorgasborg of Dr Oz and health/beauty/diet offers. All I've seen for the last month or so are local offers or very highly targeted industry (e.g. marketing, code, etc) offers.
My accounts last days now not weeks.
Originally Posted by jason a
I remember there were some Rep from FB in the WF forum and was giving us 5k/day spending limits to a lot of us.
They even accepted some of the prohibited niches, but after a while they tightened the string again, I guess this is because some affs were abusing it and some blackhatters were tricking FB with thousands of unpaid bills, etc.
Nowadays is quite different, the monster has grown so much that they don't need affiliate's money. Most $ comes from brands and maybe they are re-selling traffic (just a thought).
If only I had a time machine...*wishing
Originally Posted by jason a
As one of the posters mentioned, affiliate activity now is really just pennies to Facebook.
Facebook's advertising revenue in Q1 2014 was about 2.3 billion US dollars.
By simple math... 250 big affiliates spending an average of $10,000 daily over 90 days is still <10% of that revenue.
I know 10+ guys who were spending ten times that 20+ guys spending 2-3 times that (including myself)
Originally Posted by zeno
So should we all be buying some put options at the next earnings report? Or are affiliates really that insignificant now?
Originally Posted by zerosixty
Originally Posted by jason a
Even if affiliate revenue made up 25% of Facebooks revenue, how much of that comes from compliant campaigns? How many sully the FB platform and user experience? Of those guys spending 100k and 30k daily, how many were not pushing diet/skin/muscle/dating?
Facebook has an obligation to weed out those people who break their advertising ToS or they aren't doing their due diligence for all their other big clients, who's advertising efforts are influenced by non-compliant advertisers.
For FB it's risk reward as well... Let affiliates push non-compliant stuff > make more money. But more gray affiliate traffic can lead to devaluing of the platform in many ways, loss of investment from other parties and advertisers, etc.
Less and less ads on the daily
i can confirm... not seeing many newsfeed ads on several, spy female accounts i own. btw jason just hit you up about those 2 acc :-)
What 2 accounts? And hit me up where? I dont have and PM's or Skype messages
Originally Posted by robby76
Originally Posted by zeno
15*100,000=1,500,000
1,500,000*365 = 547,500,000
30*30,000=900,000
900,000*365=328,500,000
if I add those 2 numbers together I don't get 220 million
again feel free to correct me on this....
Secondly I think many of you....actually I don't think I know, are under estimating the rev we brought to fb, basically fb has been on a rampage because they can be cuz of mobile....they are selling a shit ton of mobile and thats whats driving revenue....so they been able to pull us from newsfeeds, rhs, cuz they no longer need us as much as they once did....
but don't discount the money we made for them it was a hella more than you guys think....
we were not pennies, we were serious coinage...
I can tell you that when I worked for a very large gaming advertising agency on fb, pushing legit games in almost every geo, multiple games and what not (talking fb apps here guys), a good day was 200-300k in spend....I know a few affs who have touched those levels and more who have come close....
just saying....
Maths is on target!
Just missing a key component... that the revenue quoted (and compared to FB) was from Q1 i.e. 1/4 of the year.
547,500,000 + 328,500,000 = 876,000,000 per year = 219,000,000 per quarter cf. FB's Q1 revenue of ~2.3 billion.
And I agree - I think ~10% of revenue is well on the low side if you consider spends a while back, but as you said FB is diversifying their ad revenues and it's decreasing the contributions from affiliates.
That being said, 'affiliate' is a generic term and, IMO, it's the relative revenue from people running non-compliant diet/muscle/etc. that is likely to take the big hit rather than 'affiliates' by definition.
Are they less likely to pull people off mobile? The CPC is higher on FB for mobile, but you also get way less garbage traffic, and can dictate quality on a massive level (compared to dedicated mobile traffic sources), which is great for many reasons. I only had a short test of it with sweeps before I went back to diet/muscle due to ROI.
To make it work on desktop lately, I've been dialling back the ad aggressiveness in a major way. I can't see an "end" to profitability running diet/muscle, but there is no source of inspiration anymore. The ads are the most important thing these days to not getting the account banned, but it can take a lot of testing to find decent ads that perform well for 1-2 weeks.
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