First mobile campaign with ZERO conversion (9)
First mobile campaign with possible conversion issue, banners revealed!!
Hi, all,
Just wanted to jump in and share the very beginning of my journey with you all. I followed the steps in Caurmen's Epic and awesome Appetiser and I must say jumping is the BEST way to learn so far (for those who are starting and just reading at this point).
Affiliate Network: Mundo
Payout: $0.80
CPA Goal: $1.20 (1.5 x $0.8)
Traffic: Decisive
Offer: non-US
Device/ Content: wifi/site, wifi/app, Mobile/site and Mobile/app
Here are two Decisive screen shots of the reports of the two wifi campaigns that have reached $15 spend within 24 hours. They both received ZERO conversion and the other two Mobile offers which are still running basically look the same (i.e. not promising either).
I can post the other two reports as soon as they reach the $15 marks as well. But this is what I got so far. Just a few questions at the back of my head, there is always a chance that I had set up something incorrectly somewhere (tracking or some sort), hence the ZERO conversion, possible right? Or Decisive has poor traffic in this Geo? Or my banners were just so misleading and no one really liked it once they were on the offer LP?
For those who are interested in how bad the banners look, here's a mid-section of them (Contrary to what the low clicks test results might mean, I might be the only person who thinks they are actually not that bad):
Judging from the impression and click rate, would you not say the banners are in bad quality (although I had colorful images with text)? Would you even consider running the same offer, same banners but on a different traffic source?
In any case, looks like I will be back to the Chopping board to do more peeling soon!
Your CTRs aren't terrible by any means - they could definitely be higher, but I doubt they're the source of the poor conversion rates.
Is your affiliate network showing the same number (or similar numbers) of clicks as Decisive? It's definitely worth checking there isn't a broken link there.
Otherwise, assuming your other two campaigns get similar conversion figures, congratulations - you've learned that either the angle you took or the offer definitely doesn't work! That's valuable info.
I'd recommend moving straight on to test another offer unless the offer you're currently running definitely converts.
Good work on taking the first steps!
Caurmen, thanks for your comment, always appreciate the fact that you take time to reach out!
The third campaign is finished and I must say that it looks pretty much the same as the other two earlier. Similar CTRs as well.
Third one:
I am going to kill the fourth one as it's really not that promising and like Caurmen said that the angle I took probably was not that spot-on.
Fourth one (which I killed early)
One interesting note though, Mundo somehow shows that I have one conversion in their system but none is found in Decisive. In terms of total clicks, Decisive is showing around 830 clicks in total but Mundo only shows 600 clicks/ 571 unique clicks. Does this look like a huge difference enough to prove something is indeed broken?
No, that difference is pretty normal - definitely not indicative of something being broken.
I'd say the offer or your angle is a complete dud. Banner CTRs could be better but as Caurmen said this doesn't explain such a low back end conversion rate.
You've spent $50+ (I think!) on a $0.80 offer with 1 conversion... definitely time to move on.
Zeno, thanks for chiming in, always appreciate it! Yes, I spent $50+ on this campaign. Back to the lab I go! Will be back soon!
Caurmen,
In the cookbook appetizer (and also in your reply), you said, pick ONE angle in the creative, but perhaps I had got that wrong in the beginning already. You mentioned to pick one angle, but in different designs (plain, flashing, images, animation, Facebook style game like, app-like etc)... So we are talking about using the similar wording but attacking the same angle in different banner designs. Okay. But what disadvantage do I have if I have eight banners but there are SIX angles among them? (I think that's what I did last time!)
I am currently pumping more banners for another offer but wanted to clarify this first.
Originally Posted by caurmen
Usually you would test separate angles in separate campaigns.
An angle is a composite thing - it incorporates and is influenced by the banners and the resulting landing pages (both yours and the advertisers).
So, you usually want to keep angles separate to make the tracking of their performance easier.
Your main disadvantage from having multiple-angled banners in the same campaign is one of data interpretation, and how much time you have to waste doing it!
Zeno, really appreciate your willingness to clarify things! Thank you. It makes complete sense.
Yep, as Zeno says, the problem with combining image, design, copy and angle in a single test is telling what's working.
For example, if you run 4 different banners with 4 different images, 4 different designs, 4 different angles and because of that 4 different sets of copy text, and one of them does well, how do you tell why it did well?
Was it the image, the copy, the design or the angle? You'll then have to run a bunch more tests to be sure.
Wheras by testing 10 banners with various different images, copy texts and designs within a campaign with a single angle, if the campaign overall does well, we can be reasonably sure that's because of the angle.
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