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$x,xxx/day on Mobile Pop Under Traffic (38)

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Hey all,

I'm just coming off a big mobile app install campaign and I'm taking a few weeks off from running traffic for the first time in 2 years. STM is where I got started in this industry and I want to give back. So, I'm going to show you a little mobile adult dating campaign that I ran for $x,xxx profit last month for about 8 days well over 100% ROI. It was not a long lived campaign, however it was some nice quick cash. Maybe you can get some inspiration out of it, or maybe not. Either way I'll post it.

One of my best mentors, and buddies, Maynzie taught me that creativity pays in heaps. What you'll see with this campaign is the conventional 3 question/rules lander didn't work for me, and a single click, interrupt type lander worked best.

This campaign still works and I know people are running it, however I fought to make quality work and eventually gave up and moved on. In the process I made quite a bit of profit.

Here is the basic rundown:

Traffic Source: Mobile Pop Under
Offer:SnapSext /US [WAP]

I was running it on 3 accounts with my network while working out quality.. See below




Total rev was: $8,000 off the main offer and an additional $2000 off the junk traffic. $10,000 Total Rev.

Total traffic spend was about $4,900.00



Mobile pop traffic varies in cost, but when this campaign was live I was paying $3 to $4 CPM for iPhone traffic in the US and I was in the number one spot. Android traffic was not backing out in terms of quality, so I was focusing in iOS.

Traffic Flow

Pop Under Fires - User gets single click lander delivered under main page-> Offer page

Winning lander:



The idea with this lander was to get them to click through as fast as possible. Because the mobile pop under is sometimes discovered hours after the impression is served I use blinking buttons and a powerful headline to catch their attention.

Entry alerts are not allowed on most traffic sources, however this will greatly increase your lander CTR and offer CR.

Day/hour parting helped this campaign out too and it converted best at night.

Overall I’d suggest that anyone who has experience with mobile and dating give this a try. I added some extra monetization methods in to make some additional ROI off back clicks and after testing a few funnels I found that straight direct linking them to a different offer page performed the best.

I didn’t have the time to improve quality on this and could not get more than 1k leads a day cap, but I’m sure with some tweaks someone could make this campaign work. I tried age redirections and carrier targeting but at the end of the day targeting iPhones gave me the best traffic.

Without banners I could focus more on traffic and split testing landing pages. Buying pop traffic on CPM also makes tracking easier and more straight forward. Lastly I suggest you give this type of campaign a try and maybe take it to a new level.

Thanks for reading!!

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This is the kind of posts I expected to read when I first joined STM. Not because I want to copy campaigns, but to be able to read for example10 of these awsome contributions and extract a method from it that I can call my own. Thank you Francis, this is a great post!

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Thanks for sharing,

I have a bit problem with that post, its a bit misleading.

1)Its just 5000$ profit campaign, not as the title say x,xxx$ a day, there is a big differrence.

2)You said you just want to give back to STM, however your big part of your profit is from selling webinars and coaching,
I don't say they good or bad(I have been in two), but just telling you want to give back I don't buy that.

Anyway have a Good luck

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$x,xxx/day is $x,xxx/day, regardless of if it lasted 5 days or 50. It could be revenue or profit... in any case it's an indicator of scale, not overall profit.

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Way to discourage future contributions to the forum.

#ungrateful

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@Zeno and @andy_d - Both of you right,

But in the same time I felt there is a hidden motive of that post, both of you ignored that.

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Where exactly are you deriving this 'hidden motive' from, delash?

I don't see any spammed links to a course he's promoting. I don't see any reference to one either. Just a link to his blog in his sig.

I feel like there's more to the story than meets the eye. Personal beef?

Whatever it may be, thanks OP for the useful post.

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Today On STM: One Marketer Is Upset That Other Marketers Are Using Half-Truth Headlines

More Irony at 5pm!

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Andy you right again

The hidden motive is that - you read the sucess story
you click on his website link

then you see his calim - Mobile CPA 1,000.00 Per Day Formula,
get instant access just add your name and email

after that he will try sell you webinar every few days

In those webinars he is very agressive

very agressive like selling upgrades for 5k or so..

and I felt quite mislead in those events.

he is giving so much effort in creating those webinars every few days, and in agressive selling so I personally don't like that behavior.

Note: I payed to those webinar not to make money - I alredy quite fine with what I do, I was just curious to see what this guy is doing.


I felt that when he wrote that sucess story in his mind was aww I need to get more sales, what should I do.. mm.. I will create sucess story.. wow great idea!!

Andy do you still think he just want to give STM back?

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Hey Francis, which traffic source did you use ? I'm interested in mobile pop unders.

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Nice share, thanks!

There's money to be made from information like this.

The guys who make the money will typically be the guys you never hear from.

If you piece together the info - targeting options, rough CPMs, traffic type - you can work out where he was running it.

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The quality issue was most likely because of the lander you used. This could be great using another angle.

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Hey Finch, yeah 100% agree and welcome. I don't think anyone is running this right now so if someone pieces it together they can make some quick profit.

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Hey mate, sorry you disagree with my post title. You should post some of your profitable campaings on here as well I'd love to see them

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Hey man, we tested a lot of different things here and adding age redirection, pre framing them that a credit card is needed. When we made the lander multiple steps the CTR and CR game took this into negative roi. Definitely test this yourself and see if you can get it to work. US is not a carrier bill country, thus I find it the most challenging in terms of quality.

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Thanks for the share, interesting stuff for sure.

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Just a heads up, it's not the lander the cause of bad quality, it's the type of traffic.

I know from experience and talking to advertisers that very rarely redirs / mobile pops back out for them ( of course at competitive payouts ).

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Nice post Francis!

I have had similar success trying non-conventional type of traffics.

Haven't tried the pops yet, but I fear the quality issue will persist with ppl/dating offers.

Since traffic is really cheap, I guess you can try other offers like PPS (male enhancement?), the huge payout might compensate for the low quality.

Also, did you try that same lander with a picture of an older lady?

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I would ask her age before banging that girl in the lander hahah.. j/k.

She looks too young, so most of the users that converted should have been 18-25 years old

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You're the man Schultz! Keep the creativity coming you've come a long long way!

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There's always a hidden motive for everything.

- The STM owners and employees post guides because they want to give enough value so people keep paying their $99 a month.
- I blog / post to build my brand in order to leverage it whatever I do in the future.
- Francis wants to get more people to his blog to monetize.

Everyone's time is valuable and there has to be a benefit to post something as secretive as a case study.

Francis posted a USEFUL case study that had 0 advertising for his webinars except for a signature link to his blog. If you don't like what he sells on his blog, then don't click on it.

Your negative comment / vibe is what discourages others from contributing to this forum. How would I feel if I posted a case study and people accused me of hidden motives? I wouldn't post again.

He's a marketer that markets his products - what's the crime he's committing again? Are we not all marketers? If anything this forum needs more posts like this.

Now back to the topic.

Pop traffic = horrible for quality. Remember that on a typical website...people CLICK on their banner so it shows their level of interest. However a redirect / pounder was almost forced upon them. Even if they convert, they weren't as high quality as the first example.

The only way to make it work is to think of pop traffic is to balance it with high quality traffic, and figure out the right percentage.(example 70% high quality, 30% pop traffic). A small hint I can give is there are places with much, much higher quality than your typical pornhub sites.

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Thanks man, yea pop under is good for a quick buck but like Dr. Ngo said it's not the best quality. I tested a lot of women on the lander but haven't tried mifls yet. The snap landing page I showed was the last variation of a long line of chat, video style mobile landers.

Thanks for the comment man

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Great stuff man. Thanks for the advice. I'm going to try the 70/30 mix next time.

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See you at ASE man!

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Hey Francis, yeah that is what I thought, now is confirmed and this post just saved me $1,000 I was going to invest to try the pop traffic in that same network you are running

However, you can make those kind of traffic to work at some extend with the right offer. I know the merchant of that offer u were running, they have lot of offers, but not all do good in their backend. The way the merchant monetize the backend also has an impact in sales.

Back on the popunders topic, since this traffic is so cheap and you are a creative marketer, go with other kind of offers, add me on Skype if you want some ideas. I myself will try it anyways but maybe not with dating/ppl offers

Note for the haters: you are paying $100 on this forum to come and see the glass half empty instead of half full? c'mon, dind't you pay for your classes in School/College? or the teachers did it for free?. Would be nice if admins here introduced a Karma/rating system as in other forums

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Spot on mate, yea I believe some types of offers, maybe PPS offers or mobile app installs could work great on this traffic. Adding you on skype. I'd love to network with you man!

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Awesome, post. Just checked out your blog for the first time. Good stuff

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Nice slap on the face!

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Thanks mate!

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Thanks for the post Francis. Really excellent work to see all the details, there are so few posts like this on STM. Looking forward to see some more case studies like this in the future.

And I would just ignore all those negative comments writing about hidden motives. :-)

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Hi there:

I just got a question about this:

I see a timer in the lander... but when adding a timer... doesn't the timer starts counting when the page load? and you said... the popunder are sometimes discovered after a few hours or if the user closed the top tab of the browser.. then he/she will see the popunder...

how does the timer works in those situation where the user closed his/her phone without looking at your lander?

I am not aware of a timer that starts counting when the user is on the page... (maybe there is a script for it... but I do not know of any...)

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I tried a timer for sweeps on mobile pops and it didn't help ctr, but every campaign/source im sure will have differing results. If on desktop traffic you could use a "onMouseMove" javascript event... But mobile, im not so sure. Maybe check if window got focus after a few seconds?

Edit: link to help regarding window visibility api http://stackoverflow.com/questions/7...-tab-has-focus

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You can set the function (the counter) to start when the window of the browser gets the focus. Don't know if it will work with all browsers, though.

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Most of the users probably see the pop before the timer runs down. You could definitely set it to start when the window gets in focus, but it's likely a trivial issue.

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I was doing good on this offer on pop under and redirect traffic but the bitch is getting good quality to stay on the offer. Is there anything you can do for quality on this type of traffic or offers that like this type of traffic? Or is it just a type of traffic you throw in to pad your numbers a bit on a campaign your already running good quality on?

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It's really at the pinnacle of interruption marketing so other than the general tactics, i.e. landers that pre-sell and don't promise things that can't be delivered, there's not a whole lot you can do.

You could however survey visitors to find out what irks them and then change your angle to suit - provided the end offer can actually help, this might boost quality.

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All of these posts and nobody mentioned mobile content billing offers? Quality is irrelevant....

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Totally agree, for wap billing, redirects and pops are huge money makers, and even more if you split that traffic by carrier/wifi an show different offers.

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