Hi
As iframe is not supported on mobile devices, I was wondering if anyone has configured an app with a mobile lander URL. When you do this, you direct traffic to your app (apps.facebook.com), which then redirects users to your real mobile lander. I was wondering if any one has done this and seen reductions in cpc compared to directly sending users away from fb
I'm not sure why you'd want to go through an app to get to a lander - unless of course you're trying to dodge compliance?
In that case, I'm 99% sure an app with the sole purpose of redirecting people off of Facebook is against their developer terms. It would eventually get caught and you'll be asked to delete the app.
If you have to put a non-compliant URL in the app settings they may check that too.
It might be worth pursuing though - I'm sure you could pay some coder to sort it out so the app can even pass on querystrings and such.
No, I'm to looking at compliance issues. FB allows this redirect themselves, it's not the app doing it. The question is whether you get lower cpcs by advertising an app instead of an external URL. I've heard FB favors ads that keep the users within the ecosystem...