Home > Facebook & Instagram > Follow-along Campaigns

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Newbie in CPA - Journey to $100/day with Facebook Ads (53)

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First...Sorry for my bad english I'm training it

It's my first time in CPA. My goal for my follow-along campaign is $100/day with Facebook Ads. It's so hard with a newbie, but i'm trying. I hope to learn a lot from my campaign

Platform: Facebook Ads
Budget: $2000
Vertical: Gaming, i think i'll try it first
Market: United States (I wonder that US market is too competitive? Should i change to other market?)
Networks: Peerfly
Tools: Prosper202, I'm considering about buy Social Ad Ninja to research ads in Facebook.

What i've done (5/23/2014):

• I checked some gaming offers in Peerfly and i had some options (I scrape all highest conversion game in Peerfly):
  
  • Elswords - $1.2
  • Duck Hunt - $1.6
  • Sudoku Quest - $1
  • Super Mario Kart - $1.6
  • Ikariam - $0.8
  • World of Tanks - $2.75

What i must do today:

• Create 3 - 5 ad images for each game
• Running some test for each game with budget $5/day/game.

I have some question:

• Can i need US Facebook Ads Account to run in US Market? I see US FB Account have more demographic and user behavior option than my country account
• Should i run New Feeds Ads or Right Hand Ads? I think New Feed Ads have higher CTR and CR than Right Hand Ads

Thanks for help

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1. Have you read my FB guide start to finish? You will want to make sure you start with a good understanding of how to run campaigns on FB and things to avoid doing. For example, you can almost guarantee that the Duck Hunt and Super Mario Kart offers are arcade/toolbar offers that are not safe to run on FB.

2. For the US I think these all have payouts that are too low... except for World of Tanks, which is a very difficult offer to make work. I would get an account at some other networks so that you have a better selection.

3. News feed ads will have higher CTR but not necessarily conversion rate or profitability. The news feed is 5-50x more expensive per impression!

4. You can run ads anywhere regardless of your account location. The only options available to US users only, as far as I am aware, are the partner categories and you won't need these right now - they are not something you would easily take advantage of as a newbie.

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Thanks for your fast reply

1. I didn't check detail of game, my foul I just scraped it from highest gaming offer conversion rate.

2. Can you suggest me some good gaming network?

3. Okay, i'll try sidebar ads

Thanks again for your help

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2. Here's the list of affiliate networks on STM: http://stmforum.com/forum/showthread...kype-Directory . I'd definitely recommend signing up for some more - access to more networks is very important.

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24/5/2014

I checked some online game in F5 Media, and i found that F5 have 3 online game accept use Social Media to promote:

• Lord of The Ring Online - $2
• Ultimate Naruto - $1.45
• Wartune - $1.56

I also install Prosper 202 to my VPS. Just ready to start!

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I would hit Ultimate Naruto first as there will be plenty of Naruto-related precise interests to target - at least there was before FB decided to condense precise interest into less precise clusters, though I am not sure if this has been implemented yet.

Anime-styled art is also easy to advertise well - you can make nice 100x72 ads that are crisp and noticeable.

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25/4/2014

What I've done:

• I bought Social Ad Ninja and did some research about Ultimate Naruto.
• I created 25 Right Hand Ads with 5 Image and 4 Title for every image. (I get Image, Title and Description from Social Ad Ninja) with budget $5/Image.
• I generated tracking link for Naruto Offer by use Prosper202
• Waiting reply from other Affiliate Network....

Just go to bed and wait the result

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Nice! Keep us updated once you have more data.

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Some game networks to try is IQU and Gamespipe. They tend to have higher payouts and more variety for games.

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Your audience could be a lot bigger:



Naruto, Naruto Uzumaki, Naruto Shippuden the Movie: Bonds, naruto shippuden, Naruto the Movie: Ninja Clash in the Land of Snow, naruto shippuuden, Naruto: Ultimate Ninja Storm, Jutsu (Naruto), Naruto Shippuden the Movie: The Lost Tower, Naruto the Movie: Guardians of the Crescent Moon Kingdom, Naruto the Movie: Blood Prison, Naruto Shippuden the Movie, Sasuke Uchiha, Kakashi Hatake, Naruto Shippuden: Ultimate Ninja Storm 2, Sakura Haruno, Gaara, Naruto: Ultimate Ninja, List of Naruto characters, Itachi Uchiha, Orochimaru (Naruto), Naruto the Movie: Legend of the Stone of Gelel, Naruto Shippuden the Movie: The Will of Fire, Naruto Shippuden the Movie: Bonds, Jiraiya, Naruto Shippuden: Ultimate Ninja Storm 3, Jiraiya (Naruto), Naruto Shippuden: Ultimate Ninja Storm Generations, Masashi Kishimoto, Rock Lee, itachi uchiha うちはイタチ, itachi sharingan, sharingan, mangekyou sharingan, deidara, sasukeuchiha, madara uchiha, uchiha madara, uchiha clan, clan uchiha, naruto shippūden, Naruto Shippuden the Movie, naruto shipuuden, Kakashi, kakashi sensei, gaara sand, Road to Ninja: Naruto the Movie, rinnegan or rasengan

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@zeno: I'll add it to my target My foul

@volkad: I'll try it Just applied to Gamespipe.

New Update:
Ultimate Naruto: 75 clicks, 0 conversions, $17.78 ad spend, -100% ROI.

• Image 1:
  
• Image 2:
  
• Image 3:
  
• Image 4:
  
• Image 5:
  

I have some question:

• Some ads have CTR 0%, but it have low reach. Should i cut it, or continue?
• 0 conversion I think CTR is good (>0.1%), but i don't understand why don't i have any conversion How can i optimize it? (use prosper202, i think so)

Thanks for help!

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Hey Zeno,

I was going to ask this later, but I'm split testing interests right now. And my audience is only 260k. Is that too low?! My frequency is higher than usual and I'm not sure if I can scale with such a small audience. What do you think?

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260k is fine. How many impressions have you had? A high frequency is common now with sidebar ads but can also indicate your bid is too low, at least in some situations.

I'm quite surprised it is converting so poorly. It converted quite well for me months ago. Can you post the URL of the offer lander being used?

Image 2 is doing a bit better and I'm not surprised - remember to constantly get new ads ready to rotate in when you need to.

As for your low reach ads, don't pause them until they get clicks unless they have a large amount of impressions and no clicks... and by large i mean say 2,000+

Can you confirm that the clicks are appearing at your network? 75/0 wouldn't be normal if there was something broken in your setup.

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I'm surprised too :'(


This is my offer link, i tested it in my US VPS (I cloaked it to promote in Facebook).
http://mydomain.net/go/naruto

I think i'll test more with new Ads Description and Image Ads.

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I'm not sure what you're doing here...

First of all, why are you cloaking a compliant offer on Facebook?

Secondly... If I click that link I get the following:

I load http://yourdomain.net/go/naruto
I bounce to a prosper202 URL
I bounce to another prosper202 URL
I bounce to the F5 Media affiliate link.
I land on a visitor survey lander.

You are cloaking for no reason, sending me through many hops (slow!) and you didn't send me to the offer. This is a bad setup, particularly for Facebook.

Read the part of my FB guide about geo-redirection - http://stmforum.com/forum/showthread...king-Campaigns - it will save your FB account from disaster.

Before you go further ahead with testing more, fix your tracking setup - it is of fundamental importance that you have this configured and understood precisely.

Edit: also I removed your link, better to not post links to your live tracking setup.

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1. I can't add my tracking link to Facebook, so i must use my website to redirect to my offer

2. I removed prosper202 cloaking link My foul.

3. I mailed to AM to turn off geo-redirection

4. Waiting for new result, I added new interest to my campaign, and add relationship "Single" to my target. I also create new ads with new description to test. I hope i can see the good result today

5. Thank you so much for all you've done to help me, zeno

Edit: One more question, if i have a lead, how can i know what ad where the lead from? Thanks for help

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1. Why not? You should be able to. If you can't, it's likely because of your geo-redirection missteps.

4. Why? Adding single will reduce your audience substantially... but you have no reasoning behind doing this. Do you have data showing people with single rather than engaged/married/not specified don't convert as well? Don't jump to spurious conclusions like this.

As for leads, either change each ads URL to include a subid identifying the banner (can then see it in tracking202) or use Facebook's conversion tracking to track leads for the ads.

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Update:

Geez, bad new


I tried to register this offer in my US VPS, but i can't see any conversion in F5 Report. I can't understand

I saw Impression in F5Media = 0? It's normal or not?

NEW UPDATE:


I think my link have problem...

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Cake doesn't track impressions for your ads, just clicks to the link. Ignore the impressions column.

Check your ad/campaign URL using a US VPN and confirm it all loads correctly, goes to the offer page, etc.

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It load correctly, i completed the offer in my US VPS but i can't see any lead in the report @@

I tested with other offer, it's ok...

I contacted with my AM. I'll try my luck with other offer while waiting his reply:

• The Lord of The Ring Online - $2 (EDIT: Removed, i tested this offer but no work)
• Wartune - $1.56

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Testing offers properly is not straightforward.

You may have conversions nulled due to being cookied and your VPN/VPS IP could be blacklisted and ignored.

Basically, if you don't do it through a connection you trust and in a completely private browser/session, it's not reliable.

As for the low CVR, ask your AM how well it's converting for others.

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I used Testing Mode in F5 Media to test.

• With Wartune, it's ok. Lead.
• With Ultimate Naruto, "No Conversion Tracked"

I did some research about Wartune while waiting AM reply by use Social Ads Ninja, and:


4 Image with 2 Title + Des each Image. I hope for good result

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I don't think that ad is very good. Run it and see but be mindful of the following:

1. You call out Diablo (note: a very different game to Wartune), but...

2. You use a picture of Sub-Zero from Mortal Kombat. Not only is there a massive disconnect here, but you are also infringing on another companies intellectual property (this might get you into trouble). Using 'Diablo' is a bit grey territory but if Blizzard did have an issue with it you can be sure Facebook would acquiesce without a second thought. I have never heard of Blizzard giving a crap though.

3. The English is not good. "The Another War's Beginning!" makes no sense.

Also, i'm really weirded out by this ugly "add precise interests" button - where does it come from?

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First, about "Add Precise Interests" button, i get it from here: http://preciseinterestmarketing.com. It can help you target to Precise Interest, i tried to use it with Diablo target, but it reduce the audience list from 1.2m to 34000 customers I think my skill is bad . If you interested, PM me, i'll lend you this plugin

1. I think Diablo is 2D Game, Wartune is 2D Game, too. And i see some people make a comparison between Wartune and Diablo 3

2. I get this image from Social Ads Ninja. This is their ads:


3. Sorry for my bad English :'( I'm training it by write this follow along Edited to "Another War is Coming"

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Just wondering, are you Vietnamese?

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Yes, you too?

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Yes, i'm currently in HCM. Where are you located at?

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I'm not sure what the point of this precise interest plugin is. I can see and add precise interests just fine so there plugin actually does absolutely nothing for me. Furthermore, I have been told that Facebook is deprecating a lot of precise interests very soon so this might become defunct.

Regarding Diablo being 2D.... it's not. 2D games are like side scrollers and platformers. Almost all games are 3D. Perhaps the very old Diablos but remember these are old... not what people are interested in now.

The comparison of Diablo III to Wartune is almost laughable. I'd love to see it! Diablo III is a highly polished game produced by the 2nd largest gaming company on the planet who has a net worth of over 10 billion. Wartune is just another crappy clone browser MMO full of micro transactions and UI elements that make you want to barf.

That aside, it Don't mean Diablo III players won't convert!

As for those ads you found (which are all the same???), I have seen that image for over a year. Someone has been running it for Wartune, literally for probably a year or more.

Wartune went through a phase where some people were smashing it by advertising with every image they could think of from unrelated games that would garner high CTRs - Mortal Kombat, Call of Duty, Tekken, WoW, etc. Every good looking image from another game you could think of, someone was trying it. I somewhat hope people got burnt and kicked off for doing it. Might as well stamp "endorsed by Capcom" on your creatives.

You're welcome to try that approach but you won't get far as a marketer, especially a gaming advertiser, if you can only find success by ripping off other companies intellectual property. And you will eventually get burnt.

Anyway, Wartune has no shortage of game art. Why not try your own images? The thing about spying is it a) should be used for inspirations, b) directly copying is the best way to get the least fresh ads possible, c) it doesn't mean the ads were good or sensible to run.

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Thanks for help me You're right, i fixed it:

• I replaced all image by image i searched in Google Images
• I find all MMORPG Browser Based Game, and put it in Interest (I also put $5 to test Diablo xD)

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Remember that Wartune has been around for a long time.

You will want to go to greater efforts to make compelling ad images. Get things in Photoshop and make awesome images. Make them clear and easy to understand. Don't just use images as is that you find via Google image search... they will likely fail miserably.

Also, since Wartune has been around so long, you may want to avoid using it in your ads. It might be an instant turn off.

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UPDATE: 5/28/2014

• Ultimate Naruto - Error Offers
  
  • Spent: $76.92 in 3 days to get data
  • Clicks: 300
  • CPC: $0.25
  • Revenue: $0
  • ROI: -100%
• Wartune:
  
  • Spent: $19.21
  • Clicks: 20
  • CPC: $0.96
  • Revenue: $0
  • ROI: -100%
• League of Angels
  
  • Spent: $12.4
  • Clicks: 28
  • CPC: $0.44
  • Revenue: $0
  • ROI: -100%

So bad What I've done today:

• Pause Naruto until I found other network have this offer
• I made some change of Wartune: Images, Title and Ads Description.
  
  
  

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Haha well that's an interesting approach! I like the middle ad.

I'm still surprised at Ultimate Naruto but there are any number of reasons why that may not have worked. The other offers do convert but it can depend a lot on the network who has it, the landing pages, and the specific advertiser (LoA and Wartune have been syndicated to a lot of portals/publishers).

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Your CTRs are not great but at least you are getting some clicks. Your main problem right now is thus not on getting clicks.

Your main problem right now is your CVR. It seems like your CVR has been and continues to be 0%.

If this stays at 0%, then you will end up with the hapless situation where the more you improve your CTR, the more money you end up losing. A high CTR is only important if you can get your offers to convert.


So right now (now that you have been able to at least get some clicks), you should focus on improving your CVR.

1. Formulate 3-4 hypotheses on why--despite the fact that some people DO click on your ad--they do not end up downloading (a free?!) game. Each of these hypotheses should be empirically testable.
2. Post your hypotheses on this forum first before spending any more money on this so that the more experienced folks can give you some feedback on whether these hypotheses make sense in the first place.
3. For each hypothesis, design a test properly so that you are testing just one independent variable and leaving all the other variables constant. Once again, before spending any more money on this, post the tests you are planning to run for each hypothesis so that you can get feedback on whether this is correct.
4. Run these hypothesis tests against your highest CTR creative.

Once you have figured out how to get conversions, then you can go back to focusing on improving CTR (which also needs work).

But in terms of your main priority right now, you need to solve your CVR problem first.

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You're right I used directly linking so my problem only is Ads Setting

• Target: Identify target is my weak skill In Wartune, i selected all Browser Based MMORPG Games, but now i'm thinking it's bad Maybe main reason for low CVR is bad target.
• Image: I think Image affect only to CTR I'll think about it later.
• Title: Maybe affect to CVR. I think so
• Ads Description: Maybe affect to CVR.

And, Update 29/5:

• League of Angels:
  
  • Spent Today: $25.27
  • Clicks: 30
  • CPC: $0.79
  • Revenue: $0 (Again )
  • ROI: -100%
• Wartune:
  
  • Spent: $6.38
  • Clicks: 9
  • CPC: $0.71
  • Revenue: $0 (Again part 2 )
  • ROI: -100%

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New Update 29/5:

What I've done today:

• Focus on League of Angels, find all MMORPG Turn-Based Game like LOA
• Make 18 images by Photoshop for 9 Ads Set, with 1 Game per Ads Set
• Make 18 Ads with 2 Ads Description for each Game
  
  

My Thoughts:
I think i should create some pre-landing page to increase my terrible conversion rate

I wish i can have some leads

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Your ads look good to me but definitely try and get a larger potential audience. 13,400 seems way low.

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13,400 is very small... that being said it could do OK if it converts well, but targeting M/F of all ages rarely works well. I also don't think text based ads like that do particularly well with gamers.

Tip: don't use so many CAPS in your ads. It looks spammy and is harder to read. Making things take longer to read is generally not good when you need to catch user attention.

I think you need to take cmdeal's advice and stop, take a step back, and come up with a plan of action.

You are getting no conversions.

Why? Is the offer doing OK? Have you asked your AM?

Is your tracking set up correctly? Have you followed your funnel, watched http headers and so on to confirm everything is working as expected?

Are you geo-redirecting correctly? Hint: that's in my FB guide.

Who are you going to target and why? Males 18-25 - why 18-25? In my experience the 18-21 bracket generally shows lower CVR. Who primarily plays the game? Have you done demographic research for the offer page?

Have you split test different age groups and genders?

You seem to be jumping from one offer to another, completely changing images used, changing targeting and angle and using quite atypical precise interests (from my perspective).

At least if you have a plan, the data you get will be worth something. 20 scattered weak conclusions are less useful than one clear, simple conclusion that you can take action from.

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Hey there,

I do appreciate that English is not your first language, and I don't mean to be harsh, but mate, it looks to me like you are just doing one random thing after another. This is like you taking a math exam, and--instead of trying to solve the problems presented to you--you just put random numbers for your answers and pray that they are somehow correct.

I don't see any strategy behind what you are doing right now.

Needless to say, you need to have a sound strategy and approach this game strategically. Even if you do this, IM is a difficult game ... but if you don't do this, you will just get killed out there.

Indeed, given the way you are currently going, you would be better off just donating $25 to charity every morning after you get up. At least you will be losing less money than you are doing right now.

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Hey, i had some problem with my STM account few days ago, so i didn't post any comment to my follow along. Sorry for it.

You're right I spent 1 day to look back, i saw my bad. Thanks for your advice

I decided to test my League of Angels campaign more, with:

• Same image, title, ad description, test more country (US, UK, CA, AU)
• Same image, title, ad description, country, test more age (i found 18 - 22 is bad, 13 - 17 have good CTR, but low CVR. I'm testing 23 - 27 and 28 - 32).

I think i'll try with more offer to find best offer for me.

Thanks for help, zeno and cmdeal

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Great. Have you been able to get any conversions yet? CVR is what you need to solve for right now. CTR can wait.

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I have 4 lead when i used direct linking. But my ads was disabled by facebook. I'm using landing page instead. And...no convert I'm testing my lander

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Update 6/2/2014:

• League of Angels
  
  • Spent: $15
  • Clicks to Ads: 92
  • CPC: $0.16
  • Click to Offer: 28
  • CTR in Lander: 30%
  • Convert: 2
  • Revenue: $5
  • ROI: -66.67%

Lesson I Learned Today:
1. I used Landing Page with 2 question and 1 Page like this:


I also installed Google Analytic to my Lander, and i found Average Pageview per Visitor is 1 - 2. It's mean very few visitor answer 2 questions to go to last page. I think i'll cut off 1 or 2 questions (Split test) to know what's best.

2. 28 Clicks - 2 Leads - $5. It's mean CVR = 7%, EPC = $0.18. My CPC = $0.15. It's ok but i must increase my CVR if i want to have great revenue. I'm confusing about it. What must i do to increase it? I think it depend on my target, right? Pleasae correct me if i'm wrong, thanks

3. I did split test with oCPM and CPM. My oCPM Campaign work normal, but my CPM campaign have very low reach, although i bidded highest in suggest bid range. I think i must bid over bidding range to get some reach.

4. Specific target is cool. I increase my CTR from 0.03 to 0.1 - 0.3 by set Ads for EACH Game interest.

4. My potential reach is too low. I'm trying to increase it. I think i'll target to more MMORPG Game to test.

Must Do Today:

• I'm thinking about run Ultimate Naruto offer again. I also want to try with other offer:
  
  • Marvel Avengers - FR - $1.28 (F5 Media)
  • Pockie Defense - US - $1.28 (F5 Media)
  • War Thunder - US/CA/AU/UK/NZ - $1.9 (Above All Offer)
  • Total Domination - DK/FI/NO/SE - $1.48 (F5 Media)
• I'll setting split test to my Landing Page.
• I'll design some Image and make some Ad Copy to test some offers i said.

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Hmmmm I'm not really feeling the lander. It kinda looks like a pop-up lander in my opinion. I feel as League of Angels, and Wartune are a bit more difficult to convert as it has been on Facebook for over a year now, and every network is pushing that game (high daily budget maybe?). I've tried both, and only had it convert well for a week, before it tanked on Facebook (not sure why), and I used lander on both. Are you targeting Digimon for League of Angels?

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Nice! Some conversions! That's extremely good news.

Looking forward to seeing how you get on from here.

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Awesome, starting to see some improvement! You'll get profitable before long!

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ROFLing at the Digimon angle haha, props for thinking up something people probably haven't used before!

One thing: don't use Google Analytics. You should use a tracking platform better suited for affiliate marketing such as Prosper202, CPV Lab, or Voluum.

And remember to have a clear plan or something to test - don't jump from one set of interests, offer and angle to another without designing tests that give you some useful conclusion.

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I have some problem with Prosper202 I'm trying to fix this. Thanks for advice

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Looks like things are heading in a better direction! But make sure you learn from each round of tests and you use the knowledge that you gained in the next round and you approach this scientifically. It still feels like you are jumping around too much without a clear strategy.

There are many things you can do to increase CVR. For your benefit, I would suggest you try to create a list of all the things you thing you could possibly do to improve this, and then propose 3 or 4 different tests you can carry out before spending money on them. This will be a good exercise for you on problem solving.

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All the things i could do to improve my CVR:

• Target. My target audience too small now (Because i write ad copy for EACH game). I'm thinking about write ad copy for ALL game.
• Image. I just used text-based image. I want to test some images i made by Photoshop.
• Ad Copy. After read Zeno's topic, i understood about thing called "Gamer Language". I'll learn it
• Landing Page. My main problem. I don't have any idea for this

My solution:

1. Image first. I'll create some images and test it first. I think it will fire visitor's imagination.
2. Target. I want to know, Specific ads and Broad ads, which one of them is best? (CTR, CVR...)
3. Landing Page: No idea

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Hey mate,

I think you still don't quite understand fully how the math ratios and algebra works here and how all the pieces fit together.


For your own sake, please stop your campaigns, and try to take a day to really understand cause and effect in online conversion marketing and what influences what.

This will force you in the right direction and away from the just random "spray and pray" approach which will drain your wallet very quickly.

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One thing to think about whilst you're learning: from your visitors' perspective, why aren't they signing up?

Is it because...

• They aren't interested in the game? If not, why not? How could you make them more interested?
• They don't believe the marketing? How can you add credibility to your marketing?
• They have other needs that they want to meet? What are those? How can you meet them?
• They believe the game won't work for some reason? Do they know it will work on their machine? Do they know how to start playing?
• They aren't clear on what you're offering? Could you be clearer?
• They normally only play games they've heard recommended elsewhere? Can you find recommendations for the game from trusted sources?

Have a really thorough think about what's going through your prospects' minds. Why aren't they signing up for this great game offer?

(I'd also very strongly recommend following cmdeal's suggestion to step away and learn some more. There are some great books out there that might help you figure out what's going on - see the recent book threads elsewhere.)

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Hey all
I'm Back

I have some problem with my STM account, but now it's solved so i can continue my follow along

I have some relax day and I think i know my problem. Now i'll start again

New Campaign: War Thunder - Peerfly (SOI) - $0.4 - IT, ES.
I found AffiliaXe have high payout for this offer (First Login) but they rejected my account I'm trying to find other network. But i'll try Peerfly Offer to test offer and get some data.

First day:

• Spent: $20.73
• Unique Clicks to Ads: 42
• CPC: $0.42
• CTR: 0.051%
• Click to Offer: 42 (First day: I tested with direct linking)
• CTR in Lander: no Lander
• Convert: 2
• Conversion Rate: 4.76%
• Revenue: $0.8
• ROI: -96.14%

What I'll do Today:

• Create some landing page to each country to increase my CVR.
• Test more image with same ad copy to get best image for my ads.

My question:

• I can't find any network have War Thunder (Above All Offer have it, but Social Media is allowed with only T1 country). Can you help me to find some network?

Thanks for everyone

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iQU has it in both ES and IT for ~$1.14 and $0.85, respectively. The Cost per active user (CPAU) equivalent, which is likely the first login as you mentioned, is not available at iQU for those regions though. However, I would stick to CPL rather than CPAU when stating out.

What was your approach with this - what interests did you target, what demographic? War Thunder will be a relatively hard sell as flying older planes wont likely appeal to the contemporary gamers. Currently you're CPC is higher than your payout and that's definitely a bad sign.

Get a higher payout from elsewhere before continuing with this campaign and tell us how you are approaching it - you are going to need a solid angle and targeting strategy for this if you want to get profitable - anything even remotely close to 0.051% CTR is not going to cut it it that gives you $0.40 CPCs!

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