The Killer Animals Have Returned. Panda 4.0 is Here, Hungry, and Out for Blood. (31)
The Killer Animals Have Returned. Panda 4.0 is Here, Hungry, and Out for Blood.
Whenever I read about these developments, I am really grateful that I never spent too much time and resources on SEO ...
From http://www.businessinsider.com/googl...-losers-2014-5
Google's most recent update to the way its search algorithm works, dubbed "Panda 4.0," is wreaking havoc with some major brands on the web. Yesterday, up to 80% of eBay's prime search result listings had been banished from the first Google results page. That's a disaster for eBay, which relies heavily on attracting shoppers who are searching for something.
It turns out a bunch of other major brands have been crushed by the new Google rankings.
Barry Diller's Ask.com, and A&E's Biography.com and History.com have all seen their search results decimated in the last 48 hours by Panda 4.0, according to Searchmetrics, a search analysis and marketing company.
Here are the 10 biggest losers in terms of reduced visibility in Google searches under Panda 4.0:
- ask.com – 50%
- ebay.com – 33%
- biography.com – 33%
- retailmenot.com – 33%
- starpulse.com – 50%
- history.com – 33%
- isitdownrightnow.com – 50%
- aceshowbiz.com – 75%
- examiner.com – 50%
- yellowpages.com – 20%
One of the reasons i stopped doing SEO, you never know what's comming and it's often hard to correct when gone wrong.
Examiner.com is going to hurt a couple of media buyers I know. Going to be interesting to see how a 50% drop in organic traffic is going to affect impressions.
Curious to see how STM SEO big boys have changed their startegy, Viperchill, fjk87, Richard??
google: ebay if you want traffic, buy adwords bitch!
^ Yup I am starting to think it might be a strategy.
Also curious to know which sites got "upgraded" when ebay and others got pushed down.
doesnt google own retailmenot? they fucked a business the own...
The saying goes that during the next 3 months all the most profitable keywords (therefore the most spammed ones) like "payday loan" are going to be MANUALLY reviewed by the Google spam team, and then with their results they will implement a new algorithm, specifically for this kind of kws... Matt Cutts is going crazy !
Write good original content and you avoid most of the updates.
Good content helps get you more good keywords in Jetpack.
Take high ranking articles and push to Facebook and PPC.
Running PPC gives you more good keywords of what viewers clicking on.
Viewers posting on your FB ads give you more content and keywords.
mixing SEO with paid traffic gets you cheaper CPC
Rinse and Repeat.
Originally Posted by iamattila
from http://www.businessinsider.com/googl...#ixzz32Y97NGrk
Google's latest update to its search engine ranking algorithm, dubbed "Panda 4.0," has stripped eBay of up to 80% of its best search results, according to Larry Kim, CEO of search marketing company Wordstream.
At the same time, eBay has been Google's second-biggest customer for its paid shopping "product listing ads" (PLAs). Retailers spend hundreds of millions of dollars on those ads, according to search marketing companies.
Thus eBay is likely to be steamed at Google right now: It's being punished as if it were a spam website even though it's Google's s biggest PLA brand client, and comes second only to a company that bundles other advertisers' buys together.
Previously, eBay had pretty good "organic" search ranking. If you searched for any product that could be bought or sold, an eBay page was likely on the first page of results — that's prime real estate for online retailers, and lifeblood for auction sites like eBay.
Kim made the calculation by searching for common terms that used to produce good search results for eBay pages. He noted that 80% of the time eBay's pages no longer made the first Google results page. (Generally, almost nobody looks on the second or third pages of Google results.)
A similar result was found by Peter Meyers who writes for the Moz Blog. eBay's share of top 10 Google rankings across of a range of search results basically just collapsed in the past couple of days:
Kim says this is all eBay's fault. The company previously employed two tactics to gain traction inside Google. First, it used an automated process that inserted whatever word a person was searching for into an ad. That produced ridiculous results like this, Kim says:
"eBay's asleep-at-the-switch AdWords management style not only made them look stupid to searchers – those irrelevant ads also cost a brand a ton of money. Their failure to implement even the most basic of paid search best practices, like using negative keywords so you're not appearing in queries for vomit, made their research completely unreliable," Kim says.
Second, eBay had very thin landing pages for search results, Kim says. Searchers landing on an eBay page would often find virtually no content on it other than links to buy the thing they were searching for. Google's entire algorithm is devoted to finding quality sites with lots of useful content. You can see Google's official explanation of its Panda reforms here. http://googleblog.blogspot.com/2011/...-sites-in.html
How serious is this for eBay? Hard to tell. It involves hundreds of thousands of pages carrying all manner of obscurata. But search consultant Rishi Lakhani points out that eBay isn't even getting decent action for hot, high-value searches, such as "iphone 5 cases." "This is a heavy search term keyword, so you can assume its loss from the top 10 could significantly impact traffic and sales," he says.
Google declined comment when reached by Business Insider; we did not immediately hear back from eBay.
Originally Posted by beckje
Curently i earn 5 k per month from seo. Not much but i think i will double this in 2 3 months. And i wasn't affected by the latest update. I think the key is to have quality content and a good link building.
Originally Posted by blackemil
shit, i have good content.... but my site was WHACKED like in 2011.
no clue how to get it back either.
Grrrr
Originally Posted by cmdeal
from http://www.businessinsider.com/googl...#ixzz32Y97NGrk
Google's latest update to its search engine ranking algorithm, dubbed "Panda 4.0," has stripped eBay of up to 80% of its best search results, according to Larry Kim, CEO of search marketing company Wordstream.
At the same time, eBay has been Google's second-biggest customer for its paid shopping "product listing ads" (PLAs). Retailers spend hundreds of millions of dollars on those ads, according to search marketing companies.
Thus eBay is likely to be steamed at Google right now: It's being punished as if it were a spam website even though it's Google's s biggest PLA brand client, and comes second only to a company that bundles other advertisers' buys together.
Previously, eBay had pretty good "organic" search ranking. If you searched for any product that could be bought or sold, an eBay page was likely on the first page of results — that's prime real estate for online retailers, and lifeblood for auction sites like eBay.
Kim made the calculation by searching for common terms that used to produce good search results for eBay pages. He noted that 80% of the time eBay's pages no longer made the first Google results page. (Generally, almost nobody looks on the second or third pages of Google results.)
A similar result was found by Peter Meyers who writes for the Moz Blog. eBay's share of top 10 Google rankings across of a range of search results basically just collapsed in the past couple of days:
Kim says this is all eBay's fault. The company previously employed two tactics to gain traction inside Google. First, it used an automated process that inserted whatever word a person was searching for into an ad. That produced ridiculous results like this, Kim says:
"eBay's asleep-at-the-switch AdWords management style not only made them look stupid to searchers – those irrelevant ads also cost a brand a ton of money. Their failure to implement even the most basic of paid search best practices, like using negative keywords so you're not appearing in queries for vomit, made their research completely unreliable," Kim says.
Second, eBay had very thin landing pages for search results, Kim says. Searchers landing on an eBay page would often find virtually no content on it other than links to buy the thing they were searching for. Google's entire algorithm is devoted to finding quality sites with lots of useful content. You can see Google's official explanation of its Panda reforms here. http://googleblog.blogspot.com/2011/...-sites-in.html
How serious is this for eBay? Hard to tell. It involves hundreds of thousands of pages carrying all manner of obscurata. But search consultant Rishi Lakhani points out that eBay isn't even getting decent action for hot, high-value searches, such as "iphone 5 cases." "This is a heavy search term keyword, so you can assume its loss from the top 10 could significantly impact traffic and sales," he says.
Google declined comment when reached by Business Insider; we did not immediately hear back from eBay.
The problem with Google, is their left hand doesn't know what the right is doing 99% of the time.
Perfectgirls.net that was trusted a lot of big porn queries for over a year in google.fr is now also gone.
Big tubes are still there.
when updates come out not just shitty sites go down, even if you do quality content and all that theres still a chance that your site will get hit. There is no way the algo update can be so accurate that it will only hit sites with shitty content n spammy links. blackhat seo is the only way with no regrets 
Originally Posted by sergeru
Never thought of that to be honest. That is a good ideea !
You can have good content but here is how you can get slammed...
You get hit if you have spammy backinks to non relevant sites in India - or porn sites.
You get hit if you over optimize keywords.
You will not rank high if you have poor site structure and lack H tags.
but overall...Good relevant content always dominates Google.
I have stable income for several years - closing on my dream house on a lake today.
I use SEO and add in paid traffic and Facebook as a boost.
With black hat your always looking over your shoulder and there is no stability.
I cannot understand someone not using white hat SEO as it is so easy - "free money"
Google loves relevant content - Pretty simple stuff - play the game and you win.
Google post the rules..gives you a heads up.. tells you what to do..pretty darn easy
http://mastersofmarketing.tumblr.com...d-by-the-panda
how do you get a site back that was hit?
Originally Posted by dconstrukt
If you were using back link services then stop.
Decide if bad links need to be removed or just move on.
begin writing content articles with money keywords (google loves relevant content)
look for another higher PR website (in your niche) to purchase and build up your own back link network (google loves relevant back links - not spammy ones from porn sites).
post content to Facebook, twitter, linked in and build authority (this is what Google wants).
watch Jetpack daily and watch keywords come in for more relevant keywords.
Add Google adwords and Facebook traffic as you will get more relevant keywords and of course more traffic.
you can build a money $ite that will stand the test of time -- and Google will love it --
rinse and repeat.
Originally Posted by dconstrukt
I am sure this will be a big subject of discussion at the conference, and there will be no shortage of other players in your same shoes.
Sign up to Google Webmaster Accounts, Add your Website and Disavow links like a mad man. Then, get decent content and wait 6 - 12 months and pray.
Originally Posted by iamattila
Yo guys, it was a Panda update...
Which meant pretty much strictly on-page factors.
Looks like inner pages being subjected to the same anchor diversity issues as homepages were before update.
Didn't get hit on any of my sites except one, and it recovered one week later.
Panda isn't that hungry. Penguin is.
I have about 20 sites, all affiliate websites with 1 product to promote. Didn't get hit on any of them.
Have Top 1-3 position on G and top 10 on B and Y.
Make $X,XXX/day.
, Unique Content, Perfectt On-Page SEO and Goood private network is the way to GO 
All The Best,
FighterSpirit
As already stated above, the panda updates are rarely anything to worry about as they are focused on on page factors. On page factors have little influence over your rankings. The best advice for on page SEO is to under-optimize your content by forgetting about keyword density. The penguin updates attack aggressive link building and can result in very severe rankings drops, so focus on keeping your link building campaigns well balanced.
The best way to avoid a penguin penalty ( which can happen any time you upset google, not just when a new update is rolled out, by the way ) is to maintain anchor text diversity. Focus primarily on brand, raw URL and generic anchors and keep keywords down to a minimum ( no more than 5% for any one keyword ).
No word of a new penguin update at the minute, but personally I feel that the next one isn't going to be that destructive as it is difficult to see how they could make things any worse than they already are.
I can tell you from personal experience, if you think affiliate marketing is hard, that is nothing compared to the disaster that can strike, pushing many businesses who have invested alot of time and money into organic, to the brink of closing, when one of Googles updates degrades their ranking. I am talking from personal experience. I have 2 brick and mortar retail businesses, that I have promoted exclusively with SEO starting back in 2008 or so. Both were ranking in the top 5-6 for a very long time, then bang, not to be found anywhere. I had to shift my entire focus from SEO to paid marketing. That transition took some time, and my businesses survived are doing fine, but if there is one thing I learned from that experience was that SEO is way to fickle to base a business on. Paid Marketing provides you the ultimate control over your future.
Originally Posted by vp5005
You never know when google will pull the rug out from under you either, which is why I, for one, am in here - to learn about paid media in order to diversity my income streams.
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