If I pass 5,000 Impressions and haven't had a conversion with a .2% CTR, should I cut the Banner?
It will be spending around $2 at 5,000. Is it too early to cut? Payout offer at $3.
I'm thinking I should cut it because there's a low possibly it can perform well? Not sure.
If you dont receive any clicks on 5k impressions then pause that ad. I would let the banner run for 3x payout to see a conversion.
I would let it run to around 20k impressions to see a conversion.
Very vague question...
What's a decent CTR for the traffic source/ad type/demo and so on?
If 1% is considered average then culling at 5k impressions if CTR is <0.2% might be an OK rule. But if 0.25% CTR is considered average this would be a nonsensical approach, especially if at that point you hadn't even spent the offer payout.