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My Payday loan offer campaign, SMS marketing - ROI 450+% (20)

05-23-2014 07:20 AM #1 pritishk (Member)
Changed

Changed.

05-23-2014 09:07 AM #2 Mr Green (Administrator)

Nice man! Do you change anything to make you go from $10 to $1800 a few days later?

In terms of scaling why don't you try and create data sets of your own by creating a mobile funnel.

05-23-2014 09:15 AM #3 bluebit (Member)

Originally Posted by Mr Green

In terms of scaling why don't you try and create data sets of your own by creating a mobile funnel.

Could you elaborate a little on this? I've been struggling to make any mobile campaigns profitable in the last 2 weeks, and must be doing something wrong.

05-23-2014 09:30 AM #4 solaris (Member)

Sent you a pm about this.

05-23-2014 11:03 AM #5 pritishk (Member)

Originally Posted by Mr Green

Nice man! Do you change anything to make you go from $10 to $1800 a few days later?

In terms of scaling why don't you try and create data sets of your own by creating a mobile funnel.

Hi Mr. Green(rrr),
Yes earlier was sending out customized with names of customers, but when started doing without personalization with names the visitors % increased. And keyword "cash advance" works better than "payday loan" for me.

Nice tip regarding own funnels, will be trying it out and post results.

05-23-2014 06:59 PM #6 _mcr_ (Moderator)

Amazing what difference those little changes made. I guess the name customization was too creepy in a text coming out of the blue.

05-23-2014 08:12 PM #7 ricmed (Member)

Originally Posted by pritishk

What Im doing is getting the 24 hour to 3 months old payday loan data from few good sources of mine and smsing the leads about the loan offer. Just that scaling it to bigger levels is problem as don't have huge data sets.

It is converting pretty good and haven't seen a single day of loss yet

and best part is the residual visitors and conversions out of it.

What does the above mean? Do you buy the SMS lead from someone or collect the SMS in your own LP? Where does the residual visitors come from?

05-27-2014 07:09 AM #8 pritishk (Member)

Originally Posted by _mcr_

Amazing what difference those little changes made. I guess the name customization was too creepy in a text coming out of the blue.

The visitor rate increased by around 30% doing like that.

05-27-2014 07:12 AM #9 pritishk (Member)

Originally Posted by ricmed

What does the above mean? Do you buy the SMS lead from someone or collect the SMS in your own LP? Where does the residual visitors come from?

I buy currently, but as Mr. Green told to use own funnel and see, will be doing that. residual visitors come from the sms only as first day some people dont click, they click next day morning or when they free.. and saturday and sundays I dont sms, but still revenue comes that is residual only. Hope that what you asked.

06-16-2014 12:09 AM #10 alpacino (Member)

@ Pritishk

So wha you are doing is SMS'ing them an aff link to a payday loan offer? Are they actually signing up from their phone?

06-16-2014 01:30 AM #11 socialdanny (Member)

Great job. I have some experience in payday space. I agree cash advance works better. Also a lot of states are killing payday and lenders are moving to Installment loans. People prefer smaller loan amounts and flex terms. Not sure if helps you but thought I'll share.

06-16-2014 01:33 AM #12 socialdanny (Member)

The fact that you haven't had a losing day is quite amazing. I did PPC (AdWords only) for this type of traffic 2 yrs ago. The results were not that great. I wish I had known about STM back then. Maybe I'll try SMS offer to the list I built. Close to 25k. Where did u get the offer from? I have seen a lot on CJ and other networks. Anyone have any suggestions on network? Does it make any difference?

06-16-2014 01:34 AM #13 socialdanny (Member)

One more question - from your SMS offer, were u sending them to ur LP? Or straight to the offer?

06-16-2014 06:26 AM #14 cmdeal (Veteran Member)

Payday is a heavily regulated product in most countries (and rightly so).

Have these people agreed to receive SMS solicitations from another party (in this case, you)?

06-16-2014 06:10 PM #15 pritishk (Member)

Originally Posted by alpacino

@ Pritishk

So wha you are doing is SMS'ing them an aff link to a payday loan offer? Are they actually signing up from their phone?

yes sending out an aff link. yes the website is mobile optimized and they sign up from their phones, most of them.

06-16-2014 06:14 PM #16 pritishk (Member)

Originally Posted by socialdanny

Im doing it with a private network. I have seen doing it with t3leads but results vary very much, it sells for less there as they tend to concentrate on 1st tier lenders. Mine has been 2nd and 3rd tier lenders mostly at the private network and it converts well.

06-16-2014 06:15 PM #17 pritishk (Member)

Originally Posted by socialdanny

One more question - from your SMS offer, were u sending them to ur LP? Or straight to the offer?

Sending straight to the offer page.

06-16-2014 06:16 PM #18 pritishk (Member)

Originally Posted by cmdeal

Payday is a heavily regulated product in most countries (and rightly so).

Have these people agreed to receive SMS solicitations from another party (in this case, you)?

Yes the data that Im buying already comes from source which has SMS optin checkbox which customers check and agree.

06-16-2014 06:17 PM #19 socialdanny (Member)

I used to post my leads to t3 too but not too successful. Someone asked about can-spam stuff - since you bought the leads, how are you dealing with that? They need to explicitly sign up to receive SMS offers.

06-16-2014 06:18 PM #20 socialdanny (Member)

I just saw ur response to SMS optin. Thanks for your answers.

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