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Another "I might go crazy" topic - bidding maximum, still no clicks (6)


05-21-2014 10:22 AM #1 cmdeal (Veteran Member)

Ignore the suggested bid and bid higher.


05-21-2014 10:37 AM #2 ibanez (Member)

You won't get 1c clicks by bidding 1 cent.
The FB suggested bid tool is as helpful as the Adwords Keyword Tool.


05-21-2014 10:38 AM #3 zeno (Administrator)

Yes, ignore. The suggested bids are not reliable.

Don't expect a $0.01 bid on Facebook to get you anywhere in any situation.


05-21-2014 10:40 AM #4 bookashade (Member)

Thanks guys...

Looks like you can't get 1 cent clicks by bidding 1 cent... the only way to get 1 cent clicks it to get crazy CTR and bid maximum CPC or CPM.

Any other suggestions?


05-22-2014 11:25 AM #5 zeno (Administrator)

Seriously, complete banish the suggested bid from your mind.

It says $0.01.

You might need to bid $0.57.

Bid high, budget low and find the bid level for a particular demo then go from there.

I stopped looking at suggested bids years ago and just do something generic based on the gender/age and my intuition. In the end the ad performance will tell you if the bid is too low or not.


06-01-2014 06:35 PM #6 vortex (Senior Moderator)

I don't know if my method still works or not - this is what I used to do 1-2 years ago to get 1 cent clicks:

1)Make a kick-ass banner (CTR must be good to stand a chance)
2)Start bidding at 5-10 cents at least (CPC), in order to get traffic to flow.
3)Once the traffic starts to come, gradually decrease the bid to 1-2 cents.

And if your CTR rocks big time, experiment with CPM - you may be able to get costs down to less than a cent per click if you're really good.

Good luck!


Amy


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