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Email-gated content on Facebook okay? (4)


05-21-2014 01:03 AM #1 _mcr_ (Moderator)
Email-gated content on Facebook okay?

I am not doing anything shady whatsoever, but I'd like to get some opinions because I'd rather not find out the hard way that Facebook doesn't like something.

I want to advertise various articles linking to my site, and I want to email-gate them. The ad will make it very clear you need to sign up first. For example:

10 Proven Ways to Be Taller and More Handsome (sub. req'd)

Does Facebook frown upon email-gating in general? Will they not care as long as it is clearly disclosed? Any other thoughts on this method for generating leads, or lead gen in general? I am mainly looking for newsletter subscribes, that's all.


05-22-2014 12:03 AM #2 zeno (Administrator)

Facebook can be fickle about email collection but you should be fine if the vertical/content being advertised is compliant.

Obviously they might be a bit meh about a "10 Ways to Get Laid" article or get rich quick schemes, though I still see a lot of those being advertised with email opt-in pages.

Make sure to have a clear link to a privacy policy on the page per FB's requirements and you should be fine.


05-22-2014 01:19 AM #3 _mcr_ (Moderator)

Thank you for the answer. And no it's not a 10 Ways to Get Laid or anything that was just a random example.


05-22-2014 03:29 AM #4 dr_ngo ()

It depends.

I see leadpages.net pages go through fine all the time


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