AH! How to get volume on Facebook? (9)
It has been 6 hours since the start of the campaign and maybe I'm just ansty, but what is up with these low volume numbers? I don't think the CTR's are too low, but maybe I just haven't seen super high numbers. Isn't that what determines the reach? Also, I am seeing semi-low cost for conversion rates on some ads despite the low volume, which is also confusing.
My gut is saying 2 things:
1) The ads just aren't good anymore (Even with low reach, I am not seeing high clicks) [Note: I have seen good results from these before]
2) I am not bidding/budgeting well (Currently on oCPM-optimized for clicks).
Anyone got any suggestions?
6 hours is 1/4 of 24.
1/4 x $63 = ~$16.
So it looks like the impression/spend is being paced perfectly!
Ad CTR is quite low for news feed ads, but reach/spend is as expected.
oCPM can be fickle, give it a second day and see what happens to CTR.
It's the one thing that frustrates me the most about Facebook advertising -- lack of dayparting!
Honestly, ocpm seems to be ridiculously volatile. I posted some ads last week and one picture that had been getting like 2.5% ctr in another campaign suddenly went to .4% which is just stupid low in the newsfeed. I'm not sure if the answer is to just cut the ads and relaunch the campaign again (this has worked for me, possibly due to dumb luck) or to do as Zeno says and wait it out. It's def hard to sit there and watch ads perform that badly for so long
Okay. So it's been a couple of days and I have seen momentum pick up, but still struggling to achieve volume. I am now trying to re-work my creative considering I keep seeing some wiz CTR of 4-8% on the forum and mine has not gone past .88%. Is this what FB algorithm is based on in terms of pushing ads to better placements?
My theory is that because I am in a highly competitive audience ("Shopping & Fashion"), when FB compares my CTR another company's, we are inevitably getting pushed down. I thought i could solve this by bidding high CPC but now, I have a campaign where I'm paying almost $2.00 per click (and the results aren't all that much better).
I think my new strategy will be to divide imagery testing in age brackets (18-24, 25-34, 35-44) and run a few campaigns [targeting different audiences with our successful images] at once to get more spurts of volume, but the reality is that I need good creative in order to get good CTR. Any tips on how to make this happen? I usually find graphics on Thinkstock.
I've attached 3 winners. I'd love some constructive feedback 
[The *teal background image* is a new direction. Haven't tested yet]
goto the offers facebook page and click "likes" (not the like button).. you then get their insights highlights..
you will get the most popular age range to concentrate on first..
best if the page has more than say 3000-5000 likes to be significant.
I'd suggest testing an image with a very, very clear description of what you're offering.
In all cases there, I can see people being confused as to what the ad's about and what benefit they might get from it.
The images are very nice and well-balanced, though!
I like your ads but as Caurmen said, a clearer CTA and ad copy may be helpful.
E.g. "Get a new wardrobe - without spending a dime in stores. Click here to learn more"
As dynamic said, also look at your insights for more info, especially 'audience insights' if available for you right now. (see my FB guide, final section coming up shortly)
Aha, wasn't sure if the News Feed ads would allow you a CTA that strong.
Yeah, if you can specifically say "Click here to learn more", that's a very good idea.
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