Home > Paid Traffic Sources > Facebook & Instagram

Split-Testing Ads: oCPM vs. CPC (4)

05-19-2014 06:36 PM #1 es351045 (Member)
Split-Testing Ads: oCPM vs. CPC

I have heard on here that it's best to make 3 dupes of each ad in 1 ad group for a CPC campaign so at least one of the ads gets good traction.

However you're apparently not supposed to do this with oCPM ads. Why is this? How then should I structure my oCPM campaigns to get traction and split test multiple ads?

05-19-2014 07:56 PM #2 jangilb (Member)

Because oCPM gets guaranteed traffic regardless if the ad performs or not. If you need to split test multiple different ads, you'd do it by using different campaigns/ad sets.

05-20-2014 01:37 AM #3 zeno (Administrator)

Just structure exactly as you would before... but have 1 ad in each ad set instead of 3. All you're doing is removing that last duplication step from your process.

05-20-2014 07:08 PM #4 es351045 (Member)

Quote Originally Posted by zeno View Post
Just structure exactly as you would before... but have 1 ad in each ad set instead of 3. All you're doing is removing that last duplication step from your process.
Ah...ok. For some reason, I was under the impression that you needed to have 2 different oCPM ads competing against each other in an ad set for it to optimize correctly. Thanks for clearing that up.

Home > Paid Traffic Sources > Facebook & Instagram