Have had some trouble recently with ad CPCs jumping quite high as we scale ads. Heard that cloning the ad is a better way to scale. Can anyone explain how you properly clone an ad? I am sure it is simple, but can't seem to figure it out. Feeling like a noob
go into power editor, select your ad set, hit "duplicate" and then schedule/budget accordingly.
also, fwiw...bidding cpc to clone ads has been more effective for us when trying to scale budgets.