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CVR keeps tanking about 2-3 days after profitability (12)

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OK, this has happened with my last 3-4 campaigns and I thought I should make a thread asking about it. This has been happening to me on app install campaigns.

I make a new campaign and find some profitable placements. I focus on the placement which brings in the most installs/volume. At first I test some different LPs and bring the CPA down and then I remove some banners which have a high CPA and bring the CPA down further. At this point, Im usually profitable and around 100% ROI. Then the next day I wake up and see my CVR+CTR tanked and I am barely profitable (if profitable at all).

I have a few theories for why this is happening to me:

• Too few banners left. After I remove the non-performing banners, there are only 1-2 left and this is too few and casuing banner blindness etc.
• People are getting sick of the banner/angle/offer and this is a normal life cycle of a campaign.
• The angle was not good enough in the first place. It was only good enough to be profitable for 1-2 days.

If anyone can help me figure this out, I would be really grateful.

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how many clicks/conversions?

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In the most recent example, I had 4,744 clicks and 396 conversions yesterday and a similar amount the day before (8.35% CVR). Today, I wake up with 6.3% CVR.

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this happens to me as well...

every time I pause the banners and/or lander that are less performing... and sending all the traffic to the performing banners/lander... the offer CVR starts to tank...

I do not intend to jack your thread... and I am sorry about this reply... but I am hoping to read some good advice from super affiliates...

my vertical is not app install... but dating offers...

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Two quick ideas:

- do you trust the network/offer owner? Essentially they could just decide not to count some conversions.
- somebody copied your campaign

(disclosure: I did not had that situation myself, and above suggestions are just ideas, not based on actual experience.)

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OK great. So I'm not the only one. Hopefully, someone chimes in and lets us know whats up.

Honestly, I don't think it is one of these two options. I think it has something to do with my funnel.

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I find banner blindness/campaigns drying up on mobile do not happen fast, so i really want to rule that out but i can't if you're targeting very limited/small sites. If that's the case then it makes a lot of sense. What kind of demo size are we talking about?

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This happened to me a few times on Tubidy.mobi which gets 1-2 million impressions/day in Brazil on my traffic source. It also happened to me on an app called Betfair in India which doesnt seem like a small placement either. I got nearly 5k clicks yesterday with just winning 8% of the bids. I am not 100% on how big it is though.

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@stackman..

even if clicks are coming in... that could still be banner blindness?

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One thing to keep in mind is that on any given day of the week, conversions will vary. This is especially true for games and Apps. Seeing a 2% variation in conversion rate is really not much and it cannot be considered "tanking".

Run the campaign for a week and then make a call by going through the day/week parting data.

The flipside of App traffic is also relevant. As a publisher I can tell you that people tend to use Games more over weekends and after hours which is when impressions spike...that is when you are likely to get more traffic. So over the course of a week you will have much better insight into performance.

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Well, I feel kind of silly now. I guess I should just focus on creating a campaign that is profitable enough that 2% won't make such a big difference.

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You're learning bro all good! Keep scaling scaling!

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