Bing Conversion Tracking Question (5)
Hi everyone,it's my first day in the forum, and I'm really learning a lot!
I'd really appreciate it if someone could help me out with the conversion tracking confusion that I have in regards to Bing Adcenter.
The thing is I'm really confused about the terminology used by Bing when I attempt to generate the tracking code, i.e. Goal name, conversion step, etc..
And when I contacted support after failing to comprehend their user guide, the rep told me that she'll need ample time (1-2 business days) to figure it out herself! 
I'm a product owner and here's how my funnel looks like :
Squeeze page (opt-in) > Sales Page (buy) > OTO 1 (buy OR say "no thanks") > OTO 2 (buy OR say "no thanks") > Several thank you pages (depending on how many products they bought).
I'm using JVZOO by the way.
So if I understand conversion tracking correctly, I would paste in a conversion pixel before the /body tag of the sales page (conversion=opt in), DL page of OTO 1 (conversion=buy) and DL page of OTO 2 (conversion=buy)
So should I create 4 different codes (replacing the text in the goals/conversion steps) and paste them in respective download pages (illustrated by the screenshot below)
Or should I create all the steps first, then generate a single code which is pasted in all four pages?
I was contemplating using CPV Lab instead (have to study) but I figured I'd try asking y'all first 
Thanks so much for your time and attention everyone
For that type of goal tracking I think Bing is considering only a single 'conversion'.
The funnel setup is more one of: user interested > user considering > user almost there > yay user converted!
As opposed to what you are doing which is multiple sales events, i.e. multiple goals that are independent. The steps shown in your setup don't have revenue attached.
You could track all of these 'steps' by placing the appropriate pixels on each page, then have one final transaction where the user pays for everything, and have the checkout value dynamically inserted into the pixel to track revenue properly.
However it sounds like the purchases are separate?
In this case, can you just create separate goals entirely for each OTO?
Ah Zeno I think I get what you mean, creating several conversion steps.. Or I could just track the front end sale and refer to JVZOO for the OTO stats? Would that be okay? Does it matter which keyword brought the OTO buyer, since I already know which brought the front end buyer?
Thanks in advance!
I'm not familiar with how JVZOO works.
Could you match up OTO buyers to their keyword anyway? I.e. if someone bought one of the OTO's, could you look at that users initial sale data to see the keyword?
If so, I would opt for simplicity here. As long as you can track it, it may be better to get your feet wet.
You can always optimise the tracking approach afterward. As long as the data is being collected one way or the other.
Ah yes Thanks Zeno,
I could check the stats manually to check which buyers bought the OTO.
I got this answer from Bing :
"I have reviewed your case and I admired the logic on implementing additional offers to customers (I am thinking that you will be giving specials on products in these steps) but I admit it is a bit complicated for analytic tracking. It actually depends as to what you will be considering as a valid conversion."
And they'll have to refer to a specialist again, and I've already waited for 2 days!
I'll read their manuals one last time before opting for CPV Lab!
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