I know we have at least 1 owner of a network on here who can answer this question.
What % do you guys take off the top? Is it like 15% - 20%?
20% is around the industry standard but it can be anywhere from 5-20% depending on the affiliate, the volume, the cap etc but most offers will start at 20%
This is going to depend on so many factors your not going to be satisfied by any answer. Could be as little as 8% and as high as 20% this is not taking into account network scrub or any other of 100 factors.
As an offer owner I utilize a network for the following reasons:
1. Networks that you have a solid reputation with will have no issue with net terms which makes your cash flow forecasting that much easier.
2. Allot easier to discuss bad leads or rejection of leads with a network than a direct affiliate. Networks look at any issues you have with no emotion and are independent arbiters.
3. You have someone who is actively weeding out affiliate fraud and in most cases will not have to pay for this fraud.
4. Ability to scale at will.
Access to kick ass VIP/Private parties at ASE/ASW.
Back when I was an affiliate I actually preferred a network to going direct. Any network that I pushed volume on had no issues with weekly sometimes daily wires and the ability to test multiple offers at once was golden. I think the 10-20% they make is justified for the role they play in the industry.